Adding a personal touch, the Telenovela actress and Executive Producer will surprise people she loves with her own version of PDGs
Godiva has launched a marketing campaign in conjunction with Valentine’s Day themed ‘Public Displays of Godiva’ to celebrate love amongst family, friends, colleagues, and even neighbours. Debuting in Los Angeles, the push features Hollywood icon, Eva Longoria.
Adding a personal touch to the overall exercise, the Telenovela actress and Executive Producer will surprise the people she loves with her own version of PDGs. Encouraging its consumers to get on board, the brand is unveiling a limited-edition collection dubbed Coupes d’amour.
Meaning ‘Cups of Love’ in English, the box set was designed by famed French artist, Charlotte Gastaut. The pieces enclosed feature a selection of ganache, praline or caramel nestled inside a cup made from milk, white or dark chocolate, making it an ideal gift choice.
Additional confectionary concoctions from the line include strawberry ganache with milk chocolate and pistachio praline with white chocolate, among others. Another key highlight is The Keepsake Heart which entails seasonal truffles and heart-shaped delights wrapped in red satin while customisable.
The various items from the range are available at Godiva boutiques. Consumers can get in on the conversation by sharing their PDG surprise moments featuring loved ones across the brand’s social media channels by using the @GODIVA Twitter handle and #LoveGODIVA hashtag.
“We show our affection to loved ones in small gestures throughout the year, so on Valentine’s Day we want to inspire people to show their love in a big way,” said Michelle Chin, Head of Marketing and Product Development at Godiva North America.
