The Tactical Edge: Unleashing Brands in the Gen Z Era
Gen Z is reshaping the consumer landscape through their IT savvy, values-driven culture, pragmatic, socio-political awareness, and a desire for personalisation.
Gen Z is reshaping the consumer landscape through their IT savvy, values-driven culture, pragmatic, socio-political awareness, and a desire for personalisation.
In honour of World Nutella Day, Nutella® is celebrating its devoted superfans who proudly adopt the world’s favourite hazelnut spread into their identities by featuring the brand in their social media bios.
The biggest takeaway from the recent Samsung Galaxy Unpacked Event 2024 was the release of Galaxy AI, a new mobile assistant installed in the Galaxy S24 series.
Influenced by technological advancements, global socio-economic shifts, and a re-evaluation of shared values, ethical consumerism within the consumer landscape is evolving.