Millie Bobby Brown is set to debut her exclusive fashion line under her self-named brand, Florence by Mills, through a new collaboration with manufacturer Delta Galil USA.
The 19-year-old actress and entrepreneur is channeling her efforts into the fashion world, broadening her business to encompass beauty products, fragrances, coffee, pet supplies, and clothing.
Introducing the latest addition to the fashion scene – the Florence by Mills Fashion ‘Cozy Crush’ collection. Brown unveils selection of loungewear and essentials, this release showcases a blend of comfort and style.
From cozy crewneck sweatshirts and sweatpants to chic zip-up hoodies, tank tops, T-shirts, and short sets, each piece is designed to elevate your wardrobe with a touch of effortless charm.
According to her, the line serves as a platform for creativity. The Stranger Things star, who gained fame at age 10, envisions her customers discovering distinct ways to wear the pieces that prioritize comfort. Brown hopes individuals will embrace versatility, seamlessly transitioning between leisure and chic aesthetics.
Additionally, in an interview with Elle, she shared; “For me, fashion has always been ever evolving. It’s fluid, and I wanted to create something so that girls going through that similar experience have a resource to be able to try innovative new outfits and styles and phases”.
Furthermore, Brown focused her collection on affordability and accessibility, emphasizing the importance of making clothing accessible to her generation. She ensured her peers could afford the pieces and easily find what they needed. Beyond practicality, the designs were inspired by her go-to looks.
In addition, this collection also offers matching undergarments, providing a cohesive and stylish ensemble for every occasion. Stay tuned for what’s to come, as Florence by Mills promises an inclusive range, spanning ready-to-wear, loungewear and activewear.
Additionally, Brown describes her style as “cozy” and “soft. ” She envisioned the collection reflecting these qualities. She first crafted a pair of boxer shorts, fulfilling a long-standing desire for this particular item in her wardrobe.
“I wanted to create really stretchy, soft materials that girls felt comfortable with going to school, going to work, things like that,” the Damsel lead said. “I want people to feel like they’re wearing pyjamas, but they’re able to go outside. That’s what I like. I want to wear pajamas to work.” She added.
Brown deliberately choose to diverge from recent trends instead of presenting pieces that could seamlessly integrate into a capsule wardrobe. The Hollywood icon sees her customers as unique individuals, recognizing that only some are inclined to follow the latest fashion fads.
Self-confidence lies at the core of her passion for fashion. Brown operates with the mindset that, “I wear the clothes; the clothes don’t wear me.” And so, her Florence collection was formed with the hope that everyone will feel proud and confident in each piece. Millie Bobby Brown introduced Florence by Mills in 2019, focusing solely on beauty products.
The brand’s first online collection will be available in the US and UK in early February. Find out more about Florence by Mills Fashion ‘Cozy Crush’ collection here.