Experience Unmatched Style as BOSS and NFL Unveil Limited Super Bowl Collection
BOSS is excited to unveil its newest collaborative capsule alongside the National Football League (NFL). This limited-edition collection commemorates to the vibrant energy and anticipation surrounding Super Bowl LVIII, which takes place at Las Vegas’ Allegiant Stadium, on February 11.
Not only that, in accordance with its strong connection to the thrilling world of professional sport, as well as its inspirational #BeYourOwnBOSS marketing platform, the new capsule allows NFL fans to experience exclusive products that commemorate their fandom and the thrill of the Super Bowl.
Designed at the crossroads of lifestyle and sports, this collection encapsulates the spirit of both brands, presenting a distinctive fusion of refinement and athletic excellence. It seamlessly merges BOSS’s hallmark style with iconic elements of the NFL, resulting in a captivating blend of sophistication and sporting dynamism.
Additionally, the gender-neutral capsule collection comprises seven pieces, including a softly padded piqué jacket, T-shirts made from stretch jersey, and sweatshirts and hoodies crafted from French terry fabric in silver, white, and black shades.
What’s more, each piece is distinguished by branded detailing, featuring the official Super Bowl LVIII logo and a striking football-helmet motif, adding a touch of boldness to the collection.
In addition, the launch marks a year-long partnership between BOSS and the NFL, which saw the release of two collections featuring 22 teams in the capsule. For this latest limited-edition release, Boss will host a dedicated pop-up retail space at the Super Bowl Experience in Las Vegas during Super Bowl LVIII weekend, running from February 7 to February 10.
The pop-up guarantees an engaging experience, inviting fans to discover the collection, engage with exclusive installations, and fully immerse themselves in fashion and football.
The exclusive limited-edition capsule will be accessible solely through BOSS.com, their stores in Las Vegas, NFLshop.com, Dillard’s, Nordstroms, and select Macy’s locations starting January 29th, 2024.
About BOSS and HUGO BOSS:
BOSS is made for bold, self-determined individuals who live life on their own terms, with passion, style, and purpose. Collections offer dynamic, modern designs for those that embrace who they are fully and unapologetically: as their own BOSS. The brand’s heritage tailoring, performance suiting, casualwear, denim, athleisure, and accessories cater to the style needs of the discerning consumer. Licensed fragrances, eyewear, watches, and kidswear complete the brand.
The world of BOSS can be experienced in over 400 own stores worldwide. BOSS is the core brand of HUGO BOSS, one of the leading companies positioned in the premium segment of the global apparel market. The group offers collections in 132 countries at around 7,400 points of sale and online in 70 countries via hugoboss.com. With approximately 17,000 employees worldwide, the company, based in Metzingen (Germany), posted sales of EUR 3.7 billion in the fiscal year 2022.
About the NFL:
The National Football League is America’s most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world’s biggest annual sporting event.
Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the country.