Chipotle Celebrates This Year’s Leap Day with Free Guacamole
In honour of the leap year, Chipotle is marking February’s additional day by providing complimentary guacamole to its fans.
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Top 8 Companies Leading The Way With Sustainable Packaging Solutions
In recent years, the global conversation surrounding sustainability has grown increasingly urgent as the need for responsible environmental stewardship becomes ever more apparent. One area...
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Introducing Cécred, Beyoncé’s New Exclusive Hair Care Line
On February 7, Beyoncé took to her official Instagram account to formally announce the debut of her hair care line, Cécred. She shared a preview of...
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Out of the Old, Comes the New: Lyle’s Golden Syrup Rebrands for Modern Age
Lyle’s Golden Syrup, a longstanding presence in British kitchens for over 150 years, recently rebranded its logo to refresh its appeal to contemporary shoppers.
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How to Craft a Brand Story That Generates Profit
Consider brand storytelling a guiding compass for your marketing strategy; the outcome will be a brand that generates profits and resonates with your audience.
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It’s Magic or Marketing? Unravelling the Psychology of Celebrity Endorsements
As businesses strive to explore methods of connecting with audiences, comprehending the influence of celebrity endorsements their strategies becomes critical.
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UNIQLO & The Nature Conservancy to Plant 100,000 Trees in U.S. Forests
UNIQLO has partnered with The Nature Conservancy (TNC), a global nonprofit organisation dedicated to a thriving coexistence of people and nature.
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The Body Shop is the First Global Beauty Brand to Attain 100% Vegan Product Formulations Certified by The Vegan Society
The Body Shop announced that it has become the world’s first global beauty brand to achieve 100% vegan product formulations, certified by The Vegan Society.
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Introducing the Latest Sensodyne Premium Range: Designed by Marks
Sensodyne taps into consumers’ growing dedication to tooth whitening with Clinical White, the first product in a new premium range, designed by Marks. Sensodyne is...
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Strategies For Brand Triumph In Social Commerce
Social commerce transcends boosting sales, it also integrating brands into daily lives, fostering a meaningful connections beyond conventional online shopping.
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Mars Unveils Innovative Treats for a Memorable Valentine’s Day Season
Mars, the creator of beloved brands such as DOVE®, M&M’S®, and LIFESAVERS®, has introduced its most indulgent and innovative Valentine’s Day lineup.
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Burberry Paints Harrods in Their New Signature ‘Knight Blue’
Burberry has introduced a takeover at Harrods in London, revamping the luxury department store with the new signature colour "Knight Blue," introduced by the British...