Mars, the creator of beloved brands such as DOVE®, M&M’S®, and LIFESAVERS®, has introduced its most indulgent and innovative Valentine’s Day lineup.

Alongside the comeback of timeless favourites, Mars is unveiling new limited-edition innovations, the new DOVE Promises Dark Chocolate & Strawberry Swirl. This trendy seasonal delight offers an indulgent dark chocolate experience in every bite, complemented by a delightful sweet strawberry swirl; it is perfect for a day filled with love.

DOVE Dark Chocolate & Strawberry Swirl for Valentine's Day
Image Source Mars

Tim LeBel, President of Sales at Mars Wrigley said, “Data shows that DOVE is the #1 Mars Wrigley’s brand for Valentine’s Day, and chocolate strawberry was the #1 most desired flavor. Whether gifting chocolate and candy to others, or treating yourself, we’ve crafted a line-up of fun and delicious offerings to celebrate the season,”

He added, “Valentine’s Day is a special occasion to create moments of happiness with friends and loved ones—like with our new DOVE Promises Dark Chocolate & Strawberry Swirl.”

Adding joy to the festive season, the brand offers shoppers various other delectable merchandise.

Personalised Gift Options from M&M’S

The treat includes the 2024 Valentine’s Day Gift Guide created by M&M’S, which is available exclusively on its website, where gift-givers can shop for thoughtful personalised M&M’S offerings. 

Moreover, the gift guide has something for everyone at every price point. Shoppers can choose from best-sellers like M&M’s Teddy Bear and Heart-Shaped Candy Gift BoxesM&M’S Gift Bottle, and Favor Packs

In addition, shoppers can personalise gifts by choosing from over twenty M&M’S colours, and adding fun messages, various images, or even a custom photo to the iconic chocolate candies. 

M&M's Heart-Shaped Candy Gift Boxes for Valentine's Day
MMs Heart Shaped Candy Gift Boxes Image Source Mars

Heart-Shaped Gifts

Apart from that, DOVE Milk & Dark Chocolate Hearts, M&M’S Mini Tubes and M&M’S Novelty Heart Topper come in heart-shaped packages, emphasising the heartfelt message for the special day. 

Candy-Coated Colour

Moreover, fans can unwrap an array of candy-coated hues this Valentine’s season by creating vibrant candy boards featuring LIFESAVERS Wild Berry Gummies X’S & O’S in red and purple. Alternatively, they can bake delightful treats using M&M’S Milk Chocolate & Peanut Cupid Blends in red, pink, and white.

Mars Cupid's Blend for Valentine's Day
Image Source Mars

Ultimately, anyone can also put together a festive Mars mix candy dish for an enchanting addition to the celebration. Mars candy and chocolate have everyone covered this Valentine’s Day. 

For more information on Mars’s new, limited-edition, and customisable Valentine’s Day offerings, visit,, and

Read more: SNICKERS® Launched A Brand New Low GI Dark Chocolate Cereal Bar in Mono-material Flexible

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