Campaigns Archives | World Branding Forum

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Burberry has introduced a takeover at Harrods in London, revamping the luxury department store with the new signature colour "Knight Blue," introduced by the British...

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Campaigns Marketing News

Nutella® Celebrates World Nutella Day with Exclusive Superfans Giveaway

Jordan

January 30, 2024June 3, 2024

In honour of World Nutella Day, Nutella® is celebrating its devoted superfans who proudly adopt the world’s favourite hazelnut spread into their identities by featuring the brand in their social media bios.

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Branding Campaigns Featured Industry News

Porsche Unveils its Second All-Electric Vehicle, Porsche Macan

Nurul Rustam

January 29, 2024January 29, 2024

The second Porsche electric vehicle perfectly combines fast performance with everyday driving efficiency. The renowned German automaker Porsche, reveals its second-ever model of an all-electric...

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Advertising Branding Campaigns News

Florence by Mills: Millie Bobby Brown Unveils Her Fashion Line

Nurul Rustam

January 26, 2024

Millie Bobby Brown is set to debut her exclusive fashion line under her self-named brand, Florence by Mills, through a new collaboration with manufacturer Delta...

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Advertising Branding Campaigns Featured News

FitFlop Unveils Tailored Active Footwear Lineup for Women

Nurul Rustam

January 23, 2024January 23, 2024

FitFlop, a UK-based footwear business, has launched an Active line particularly developed for women, drawing on its 15-plus years of biomechanical science and ergonomic engineering...

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Branding Campaigns General News Technology

Samsung Unveils Galaxy AI for the New Galaxy S24 Series

Jordan

January 23, 2024June 3, 2024

The biggest takeaway from the recent Samsung Galaxy Unpacked Event 2024 was the release of Galaxy AI, a new mobile assistant installed in the Galaxy S24 series.

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Branding Campaigns Featured General Marketing

7 Global Fashion Brands Release Their Lunar New Year Collections

Nurul Rustam

January 22, 2024January 23, 2024

With the imminent arrival of the Year of the Dragon, global luxury and premium brands are strategically embracing the spirit of the Lunar New Year....

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Branding Campaigns General News

BLACKPINK’s Jisoo Radiates Elegance as the Latest Face of Alo Yoga

Nurul Rustam

January 19, 2024January 20, 2024

Jisoo from BLACKPINK is expanding her presence in the fashion industry by becoming the face of Alo Yoga's upcoming spring 2024 collection, marking a new...

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Branding Campaigns Featured General News

Cav Empt Unveils a Dystopian Vision in Their SS24 Collection Return

Maheen Fatima

January 18, 2024

Cav Empt, the innovative fashion label helmed by design maestros Sk8thing and Toby Feltwell, marked its 13th year with its Spring/Summer 2024 collection unveiling. Renowned...

Advertising Campaigns Featured News

Florence’s Artful Tribute to ‘Salvatore Ferragamo 1898-1960’ Legacy

Maheen Fatima

January 15, 2024January 15, 2024

While celebrating the centenary of Salvatore Ferragamo renowned Hollywood storefront, the designer's normative brand has unveiled a preview exhibition at the Museo Ferragamo in Florence. ...

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Branding Campaigns

LOEWE Announced Jamie Dornan as Latest Ambassador

Nurul Rustam

January 12, 2024

LOEWE, a Spanish luxury brand, has appointed Jamie Dornan as its latest Global Brand Ambassador, marking a significant collaboration between the critically acclaimed film and...