LOEWE, a Spanish luxury brand, has appointed Jamie Dornan as its latest Global Brand Ambassador, marking a significant collaboration between the critically acclaimed film and TV actor and LVMH’s oldest luxury brand.

The film and television actor has already appeared in several advertisements for the LVMH-owned business, and his first official ambassador campaign debuts on Friday with the Spring/Summer24 men’s runway collection imagery, photographed by David Sims.

Dornan was born and raised in Northern Ireland (as was Loewe creative chief Jonathan Anderson), and The Irish Times named him one of the country’s best cinematic performers.

Loewe’s creative chief, Jonathan Anderson, stated “Having watched many of Jamie’s films and following his work closely, he was front of mind when we were thinking about a new ambassador for Loewe. I’ve always liked how his performances embody a sense of strength that feels very pure and organic.”

Loewe’s partnership with Dornan shows a deeper commitment to the brand. Dornan shares, “Nothing puts you at ease like being around people who understand your humour, your accent, and your ethos. It’s been an absolute pleasure working with Jonathan”.

Jamie Dornan and Omar Apollo For LOEWE Spring Summer 24

Jamie Dornan for LOEWE SS24 Campaign Image source LOEWE

An extraordinary performance is perfectly portrayed via the eye of famous photographer David Sims in the most recent LOEWE Spring Summer 2024 Men’s Campaign. This collection, known for its gestural elegance, transforms the understated into the extraordinary, challenging the norms of simplicity with its audacious design.

The latest campaign is headlined by LOEWE’s new Global Brand Ambassador, Jamie Dornan, alongside the captivating singer-songwriter star in the campaign. Each is recorded in a moment of artistic expression: Dornan, deep in concentration, vibrates with the intensity of an actor in a screen test, while Apollo emanates the raw energy of a live performance on stage.

Omar Apollo for LOEWE SS24 Campaign Image source LOEWE

In addition, the campaign includes still-life pictures that are as dynamic as the models themselves. Bags and shoes are displayed in a way that indicates motion and vitality, whether collapsing, folding, or standing proudly on a podium.

Each element of this campaign works in tandem to highlight the LOEWE SS24 collection’s distinct balance of performance and fashion, with each piece telling its own story.

Translate »