IKEA’s global pyjama party, a celebration of sleep and community, has successfully made its way to China. Initially launched in Sweden and breaking a World Record, this event is now making its mark in the Chinese market.
Emotional loyalty is rooted in a deep, affective connection between a customer and a brand, transcending the mere exchange of goods and services.
TikTok has introduced new AI-powered tools, including digital avatars and AI dubbing capabilities, making branded content in multiple languages.
French beauty brand L’OCCITANE is breaking new ground in Asia by appointing SEVENTEEN’s MINGYU as its first-ever regional brand ambassador.
Nice Foods, Brazil’s plant-based brand launched a rebranding campaign designed by FatFaceStudio. The brand aims to make plant-based food products affordable.
