OREO, the distinctive American black and white cookie brand, introduces its new European brand platform, ‘Trust The Twist’. The iconic cookie brand reveals its latest creative, strategic platform and creative campaign ideated by creative agency LePub Amsterdam.
With global supply chains facing mounting pressures and rising costs, manufacturing is at a critical juncture. Industries like aerospace, automotive, and construction face long lead times and high costs for large-format components, relying heavily on fragmented supply chains and labour-intensive processes. Manufacturing automation business SAEKI announced a $6.7M funding round to address these challenges through its innovative approach to digital manufacturing.
Adidas enters the Formula 1 arena with a powerful new partnership with the Mercedes-AMG Petronas F1 Team, joining a growing list of brands vying for dominance in the sport.
In a recent AI-focused research initiative involving major U.S. retailers and holiday shoppers, Honeywell discovered a growing trend of AI adoption. Retailers are increasingly turning to AI to tackle the most pressing issues in today’s fast-paced, omnichannel environment, such as streamlining return management, automating customer service, and ensuring product availability.
