Adidas Partners with Mercedes-AMG Petronas in Formula 1
Adidas enters the Formula 1 arena with a powerful new partnership with the Mercedes-AMG Petronas F1 Team, joining a growing list of brands vying for dominance in the sport.
Adidas enters the Formula 1 arena with a powerful new partnership with the Mercedes-AMG Petronas F1 Team, joining a growing list of brands vying for dominance in the sport.
DataBeyond Technology has officially launched China’s first “AI Hyperspectral Optical Sorter for Blended Fabrics”, which integrates advanced artificial intelligence algorithms with hyperspectral recognition technology.
Jacquemus is shaking up the fashion world with a bold new approach to runway photography. In collaboration with Apple, the brand will capture its Fall 2025 show exclusively on iPhones, demonstrating the power of mobile technology to redefine the fashion experience.
Orlando Cat Café, a pioneer in blending feline companionship with a cosy coffeehouse atmosphere, proudly announced a groundbreaking milestone: becoming the first cat café in the United States to offer a franchise model. This innovative approach paves the way for aspiring entrepreneurs to combine their passion for animals and community engagement with a proven, successful business framework.
Celebrate the Year of the Snake with the Dr. Martens Lunar New Year 2025 collection. This limited-edition drop features iconic footwear and accessories adorned with snake-inspired details, perfect for ushering in good fortune and celebrating the new year in style.
Fast fashion giant SHEIN has launched a new foundation, pledging over $5 million to address the global textile waste crisis and empower communities. This move comes amid growing scrutiny of the company’s environmental and social practices, particularly its rapid growth and the environmental impact of its business model.
Reebok is teeing off in golf! The iconic sportswear brand has announced a partnership with Sports Casuals International to expand its presence in the golf market. Expect to see a new line of performance apparel and footwear designed for both on-course play and everyday wear.
A trove of over 500 Michael Jordan sports cards, potentially worth hundreds of thousands of dollars, has been discovered in shoeboxes within a home in Tucson, Arizona. Auction Monthly has been contacted by a man who inherited his brother’s prized sports card collection. This rare collection is set to be sold by Auction Monthly in an upcoming auction.
Louis Vuitton unveils a captivating new campaign for its Spring/Summer 2025 collection, featuring the iconic duo of Saoirse Ronan and Lisa. Photographed by Steven Meisel, the campaign showcases the latest designs from Nicolas Ghesquière against the surreal backdrop of Laurent Grasso’s atmospheric paintings.
WHP Global, a leading brand management firm based in New York, has announced the successful acquisition of the intellectual property (IP) of the iconic VERA WANG fashion brand. This milestone follows the company’s announcement last December regarding its agreement to acquire the brand’s IP.
Primark is excited to unveil its biggest-ever performance collection! Featuring innovative fabrics, stylish designs, and unbeatable prices, this range offers something for everyone.
DeepRoute.ai , the industry-leading AI company announced a strategic partnership with smart to collaborate on the development of end-to-end models and applications in the field of intelligent driving.