Adidas will design and produce a comprehensive collection of clothing, shoes, and gear for the entire Mercedes-AMG Petronas team and their fans.
German sportswear giant Adidas has announced a new multi-year partnership with the Mercedes-AMG Petronas F1 Team. Under this agreement, Adidas will design and produce a comprehensive collection of apparel, footwear, and accessories for the entire team, encompassing drivers, mechanics, engineers, and the team’s dedicated fanbase.
The debut collection from the Adidas x Mercedes-AMG Petronas F1 Team partnership is slated for a February unveiling, coinciding with the anticipation for the 2025 season. Adidas has also confirmed plans for several limited-edition releases throughout the year.
In a statement released on Tuesday, Bjørn Gulden, CEO of Adidas, expressed immense pride in introducing the Three Stripes to Formula 1 through this official team partnership.
Gulden emphasised shared values with the Mercedes-AMG Petronas F1 Team, stating, ‘We both possess an unwavering passion for speed, innovation, and performance. We will empower the drivers and the team to excel on the track. Moreover, we aim to revolutionize the sport off the track by introducing captivating lifestyle products and engaging a new generation of fans. We are eager to collaborate with Mercedes-AMG Petronas F1 and achieve shared victories.’
Toto Wolff, Co-Owner, Team Principal, and CEO of the Mercedes-AMG Petronas F1 Team, said that this partnership with Adidas signifies a pivotal moment as the team embarks on a new era. He highlighted Adidas’s iconic status and their shared commitment to peak performance, style, and sophistication. Wolff emphasised that this collaboration will revolutionise team and fan apparel within Formula 1. He expressed excitement about this groundbreaking venture and the prospect of working alongside Adidas in their collective pursuit of world championships.
This partnership marks a significant move for Adidas as it enters Formula One, a realm where competitors like Puma are already making waves. Puma’s collaboration with A$AP Rocky, which recently garnered the Collaboration of the Year Award at the 2024 FNAAs, has heavily influenced motorsports and F1, setting a high bar for style and innovation in the space.
Since joining Puma late in 2023 as the creative director for their Formula One partnership, A$AP Rocky has seamlessly integrated motorsport-inspired design elements into his entire collection, spanning apparel, footwear, and accessories. Given the surging popularity of Formula One in the United States, the timing of this dynamic partnership couldn’t be more opportune.
The Adidas x Mercedes-AMG Petronas F1 Team partnership ushers in a new era of style and innovation in the sport. This union of a global sportswear giant and a pinnacle racing team promises to redefine fan engagement and elevate the aesthetic of Formula 1. As the 2025 season unfolds, the world eagerly anticipates the debut collection, a fusion of cutting-edge performance technology and iconic design that will undoubtedly leave its mark on the track and beyond. This collaboration transcends mere apparel, signifying a shared commitment to pushing boundaries, both on and off the track, and captivating a new generation of fans.