Technology Archives | World Branding Forum

September 25, 2015September 25, 2015

The brand's acquisition of SponsorHub adds social media measurement to its stable of offerings for added purchasing flexibility by brands Movie and TV measurement brand, Rentrak, has...

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News Social Media Technology

SocialBro Unveils Personality Insights to Enhance Twitter Advertising

September 24, 2015

The Twitter marketing solutions provider’s new platform allows advertisers to execute stronger campaigns using better targeting and greater relevance London-based Twitter marketing platform, SocialBro, has rolled out its latest...

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Under Armour Kicks-Off Pilot Global Football Push

September 23, 2015September 23, 2015

The performance goods provider gets international athletes and young up-and-comers to play ball in conjunction with a worldwide campaign newly launched Performance footwear, apparel, and equipment company, Under...

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Branding News Technology

Skol Gets High with Most Valuable Brand Ranking

September 23, 2015September 23, 2015

The Brazilian competitor beats out former champion Corona with a 20% rise in brand value that translates to $8.5 billion in currency terms Brazil’s Skol has emerged...

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Honda Powers Dreams with All-New Paper Commercial

September 22, 2015

In line with its latest marketing strategy, the carmaker has launched an advertisement aimed at showcasing Honda’s long-standing history and dedication to innovation As part of a...

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News Technology

Microsoft Upgrades with Office 2016 Debut

September 22, 2015September 22, 2015

The software giant's latest platform offers a suite of apps that promotes team productivity while complementary to all-new Windows 10 Microsoft has kick-started the worldwide release of...

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September 21, 2015September 21, 2015

Ameriprise Financial Gets Smart with Be Brilliant

Joshua Hughes

The brand continues to promote lasting relationships between its advisors and investors after 121 years and is using a rigorous campaign to drive the message home American asset management and...

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Branding News Technology

Purch Adds Active Junky to Cart for Outdoor Business

September 21, 2015September 21, 2015

Consumers will enjoy a suite of loyalty incentives for each outdoor gear purchase across more than 100 stores via the Active Junky website Digital content and commerce company, Purch, has...

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Branding Featured News Videos

Seiko Flashes First GPS Solar Watch Series with Web Movie

September 18, 2015September 18, 2015

The watchmaker unveils new range targeting global travellers with a pre-launch web movie that clocks 400,000 views in under three weeks In conjunction with the...

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Branding Featured News Videos

Madewell Expands Global Footprint from Three to 100 Countries

September 18, 2015September 18, 2015

The U.S. based denim brand grows e-commerce base across the regions of Asia, Australia, Europe, the Middle East, and South America due to popular demand...

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Johnnie Walker Gets Ahead with Joy Will Take You Further