The WPP media agency grabs seven trophies at the latest installation, earning itself top position at the 2015 awards show by MMA
Mindshare, the media agency part of WPP, has been named Global Mobile Agency of the Year by the Mobile Marketing Association. The long-standing brand grabbed seven awards across multiple categories and clients in the global competition.
They include the (1) Marketing Strategy Awards (Silver) for Unilever, Cornetto –The Ghost is Calling, Turkey; (2) Relationship Building / CRM (Bronze) Unilever, Lifebuoy – Bond of Love on the Mother’s Day, Singapore; (3) Marketing Within a Mobile Gaming Environment (Gold), Zespri – How Zespri Got Kids Across China to Slice 18 Billion Kiwis, China; and (4) Mobile Social (Gold), Unilever, Sunsilk – The Language of Hair, Singapore.
The remaining three are the (5) Enabling Technologies Award (Silver), Unilever, Hellmann’s – Delivering Inspiration at Point of Sale, US; (6) Enabling Technologies Award (Bronze), Unilever, Lifebuoy – Lifebuoy Flood, India; and (7) Innovation (Bronze), Unilever, Rexona – Who Does More?, South Africa. Click here for full list of winners.
“We are delighted to be the global mobile agency of the year, especially with such outstanding competition. A mobile first approach is central to our adaptive strategy and the geographical breadth of our awards across many clients is testimony to our success,” said Nick Emery, Global CEO of Mindshare.
Mindshare won Mobile Agency of the Year in 2015 in both the China (one Gold, three Silver, and one Bronze) and India (six Gold, five Silver, and three Bronze) Smarties; Agency of the Year in the 2015 MADDIEs (three Gold, four Silver, and five Bronze); and Mindshare UK was named Most Effective Mobile Agency in the 2015 Drum MOMAs.