Working closely with the agency’s CEO, he will oversee the brand’s strategic product across all clients and joins the firm in January 2016

Geometry Global UK has appointed Martin Smith to the dual role of Chief Strategy Officer and Managing Partner. He is slated to join the firm in January 2016 and will sit on the agency’s executive committee. Working closely with CEO Sarah Todd, he will oversee the brand’s strategic product across all clients.

They include Heineken, Vodafone, GlaxoSmithKline, Coca-Cola, Philips, Emirates, and Mondelez. He will also lead the agency’s strategic consultancy, Geometry Intelligence. Smith joins from Havas’ Cake + Arnold KLP where he was most recently Chief Strategy Officer.

He arrives with more than 20 years of experience as strategist and agency leader, helping create effective and award-winning campaigns in every communications discipline. He created Visa’s pilot social campaign, Carlsberg’s first integrated push as well as T-Mobile’s Life’s for Sharing initiative and first YouTube channel.

Prior to his time at Cake + Arnold KLP, he held executive planning positions at Saatchi & Saatchi, Mother, and BBH. In 2002, Campaign tapped Smith as one of adland’s future stars in Faces to Watch. Since then, his work has been recognised at major effectiveness awards including IPM (Grand Prix: Transform Your Life Pepsi/Britvic), IPA Effectiveness (Ocean Spray, Sony Ericsson, T-Mobile), and Euro Effies (T-Mobile).

Over the past six months, Geometry Global has launched strategy unit, Geometry Intelligence, and attracted top talent including Andrew Bell as Client Partnership Director and Richard Hartel as Head of Experiential Retail Design. It has also expanded business across existing clients Vodafone, GSK, Coca-Cola, and Philips.

“From the moment I met Martin, it was clear we share the same passions: building and leading great teams, customer experience and journey intelligence, big activation ideas, and turning brand fame into fortune for our clients. He’s a pioneer, collaborator and has a great track record of transforming behaviour through brilliant insight,” said Todd.

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