The campaign launches across multiple channels including TV, online, and in-store and is in partnership with the latest 007 film, Spectre
In line with upcoming release of Spectre, the twenty-fourth 007 film, Gillette has rolled out Bond Moments, a marketing campaign which has kicked off with a television spot designed to link the iconic action associated with the blockbuster to the precision of its men’s personal care brand.
Inspired by Ian Fleming, the creator of James Bond, the push is aimed at preparing the alpha male for their own glorified adventures by using the author’s poetic words as the foundation of the overall effort. Quotes describing the ultimate ‘Bond Moment’ are present throughout the campaign across TV, online, and in-store.
The EON Productions movie by Albert R. Broccoli in partnership with Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment is set to be released in the United Kingdom on 26 October 2015 and in Canada 11 days later. Gillette has tied up with Skyfall and Spectre costume designer to provide style tips for men.
On 10 October 2015, Jany Temime will take to the Procter & Gamble personal grooming giant’s Twitter account to offer confidence-boosting pointers via social media and answer questions on how men can create individual fashion-driven moments for themselves.
“Just like Bond, men look and feel their best when they are properly prepared for any situation that comes their way. By partnering with Spectre, Jany Temime, and The Fleming Estate, Gillette is showcasing the precise tools, skills, and preparation men need to be ready for their Bond Moments,” said John Mang, Vice President of Global Gillette.
