The feature supports the brand’s direction to more actively engage with its consumers across the digital sphere
Global premium scented candle manufacturer, The Yankee Candle Company, has launched a user-friendly online tool specifically designed to assist consumers in creating personalised photo candles. In three basic steps, online shoppers will be able to select a fragrance, upload their desired image, and add a unique message to the item purchased.
Whether as a gift or for personal use, the newly introduced feature is in line with the marque’s efforts to expand its stable of offerings. It also supports the company’s direction to captivate a wider audience by taking to the digital sphere to engage with its clients by matching how modern-day consumers interact with brands.
“The popularity of our personalised candles prompted us to develop this online tool for our fans. Now consumers can easily create a memorable gift for a variety of occasions with their own image and select fragrance,” said Brad Wolansky, President Consumer Direct and CMO of The Yankee Candle Company.
The brand’s classic jar, tumbler, and votive form varieties can be paired with one of 11 standard fragrances and four additional seasonal fragrances namely Spiced Pumpkin, Candy Cane Lane, Red Apple Wreath, and Luscious Plum. Outside of North America, its products are available via Yankee Candle Company Europe which includes also the United Kingdom.
