Technology Archives | World Branding Forum

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The platform folds in digital advantages for FC Barcelona enthusiasts—such as facial biometric comparisons against its biggest names WISeKey has moved to update FC Barcelona’s FCB...

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Heineken Celebrates Brand’s Stardom with Global Push

Joshua Hughes

February 29, 2016February 29, 2016

Themed There's more behind the star, the integrated campaign entails three new television commercials starring Benicio Del Toro Heineken has launched an integrated global marketing...

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Branding Featured News Videos

Carl’s Jr. Drives History with Diamond Anniversary

Deborah Joy Peter

February 29, 2016February 29, 2016

The anniversary will be commemorated with a History channel and Coca-Cola collaboration, feature on Counting Cars, plus more Carl’s Jr. and History have partnered to...

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Branding Featured News Videos

Hyundai Marks 30-Year Milestone in America

Olivia Pearce

February 26, 2016February 26, 2016

Entering with only the Excel, the brand now owns 14 vehicles in its American line-up with more than 10 million cars sold locally Hyundai, has...

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News Public Relations Social Media

Edelman Seals Strategic Deal with Dynamic Signal

Thomas Ng

February 26, 2016February 26, 2016

The partnership will bolster the group’s offerings and expand its reach into the digital employee and influencer advocacy market Edelman has made a strategic financial...

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Branding Campaigns Featured News Videos

Neutrogena Dreams Big with #SeeWhatsPossible

Olivia Pearce

February 25, 2016February 25, 2016

A spot starring brand ambassador, Kerry Washington, will launch the campaign and showcase real women following their passions Neutrogena has launched its first global campaign. Adding...

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Advertising Featured News Social Media

Anheuser-Busch Packs Best Damn Cherry Cola Punch

Joshua Hughes

February 25, 2016June 13, 2023

The launch is being supported by a media and digital campaign as well as experiential activation at the SXSW Interactive Festival Anheuser-Busch is set to...

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Under Armour Ups Game with #RuleYourself Push

Joshua Hughes

February 24, 2016February 24, 2016

The fresh phase emphasises the theme of ‘the joy of missing out’ and tagline—It's What You Do in the Dark that Puts You in the...

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Strongbow Stars Stewart in Impressive Range Campaign

Joshua Hughes

February 23, 2016February 23, 2016

Created by Droga5, the push has premiered with the first spot released via YouTube today. The remaining ads debut in the summer Hard apple cider...

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Branding Campaigns Featured News Videos

Pepsi Excites the Big Leagues with #BlueCard Push

Olivia Pearce

February 23, 2016February 23, 2016

Continuing its long-standing football heritage, the brand has launched an integrated effort to introduce its new global roster Pepsi has unveiled its global roster of...

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Branding Campaigns Featured News Videos

Stouffer’s Serves Brand Push Fresh from the Oven

Deborah Joy Peter

February 23, 2016February 23, 2016

The exercise endeavours to take consumers back to the deep roots and high standards established by founder, Mrs. Stouffer, in 1924 Frozen entrée provider, Stouffer’s,...

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Featured Marketing News Technology Videos

Lassa Tyres Refines Game with FC Barcelona Deal

Anisha Kapoor

February 23, 2016February 23, 2016

The global push launching in 54 markets aims to reinforce the Turkish tyre company's brand values and dedication towards top quality FC Barcelona sponsor, Lassa Tyres, has...