Themed There’s more behind the star, the integrated campaign entails three new television commercials starring Benicio Del Toro
Heineken has launched an integrated global marketing campaign inviting consumers to discover the authentic product stories which serve as the foundation of the iconic name. Themed There’s more behind the star, the push entails three new television commercials starring Benicio Del Toro.
Rolling out in more than 70 markets worldwide, the effort focuses on the brand’s heritage, beer, and international footprint. A humour-infused initiative, the spots see the award-winning actor compare his own ‘star’ status to the milestones behind the alcoholic beverage giant’s history.
Developed by Publicis Worldwide and filmed across a variety of locations in Barcelona, the creatives, two of which are titled 192 Countries and Famous, will be released in both English and Spanish. Meanwhile, two additional short-form digital executions are set to complement the wider exercise.
In the 142 years since its birth, the marque has grown from a small Amsterdam-based operation into producers of the most international premium lager. Available in almost 200 countries while defined by its seasoned craftsmanship and expertise, Heineken continues to maintain a controlling interest.
“Heineken has a wealth of authentic backstories which make up its rich history and illustrate why its popularity is so enduring. Our new campaign is designed to bring these stories to life in a fresh and innovative way, using the wit we have become famous for,” said Ralph Rijks, Vice President of Heineken.
