The partnership will bolster the group’s offerings and expand its reach into the digital employee and influencer advocacy market

Edelman has made a strategic financial investment in Dynamic Signal, an employee advocacy and engagement platform. The partnership will bolster the communications group’s diverse offerings and further expand its reach into the ever-growing digital employee and influencer advocacy market.

“Clients want our help on how to more effectively engage their employees and customers. Through our partnership with Dynamic Signal, we’ll be able to do just that by empowering and activating their most influential brand advocates,” said Gail Becker, President, Strategic Partnerships and Global Integration at Edelman.

A team with 20 years of digital marketing expertise, the latter helps Fortune 500 brands keep customers informed on important company updates. Available in 14 languages, the platform develops custom branded social CRM-based and influencer communities allowing employees and brand advocates to share content across social media.

Additionally, the brand provides tools to track and measure the earned media, marketing and commerce value which result from the aforementioned social sharing efforts. Meanwhile, Edelman’s global employee engagement team partners with leading brands to plan, execute, and measure best-in-class programmes.

The 2016 Edelman Trust Barometer, an annual trust and credibility survey, revealed how employees are essential advocates for companies, amplifying the ability to reach stakeholders through the multiple platforms where they are getting their news—via search and social.

“We’ve help companies celebrate and empower employees, which positively impacts everything from a company’s culture to sales. Edelman recognises the opportunity to build on its client offerings in employee engagement further and invest in this fast growing industry,” said Russ Fradin, Co-founder and CEO at Dynamic Signal.

Beginning in 2015, both companies collaborated to help a suite of clients manage their influencer and employee advocacy programmes. Dynamic Signal also works with Edelman’s sister agency, Zeno Group, which is a part of the Daniel J. Edelman family of companies.

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