The platform folds in digital advantages for FC Barcelona enthusiasts—such as facial biometric comparisons against its biggest names
WISeKey has moved to update FC Barcelona’s FCB Connect app to include additional functions. The platform offers fans a unique mobile experience and facilitates interaction with the team. It allows users to follow their favourite players and provides access to pictures and videos featuring the same.
The feature is a key application which enables football aficionados to follow any Tweet or Facebook post by the club’s star athletes, including those without a social account. The perk helps one skip the white noise to engage in real-time conversations with their top picks.
Keeping viewers tuned in on and off the field through a digital ecosystem which taps into the sport franchise’s fan base, FCB Connect brings curated content via fan-supported social campaigns, Twitter and Facebook posts, and sports highlights as well as injects exclusive content provided by the team and its players.
“The FCB Connect social media hub is part of the team’s digital transformation strategy. It integrates the virtual identity of certified fans by enhancing their relation with the club and creating value-added services,” said Carlos Moreira, Founder and CEO of WISeKey.
