Partnerships Archives | World Branding Forum

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Adidas Originals and New York designer, Ji Won Choi, have partnered to create and launch a ready-to-wear capsule collection for women. Adidas Originals has partnered with New...

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Featured Marketing News

Nickelodeon Revives Hit Show with John Cena

Deborah Joy Peter

February 15, 2019February 15, 2019

Nickelodeon family game show, Are You Smarter Than a 5th Grader, is making a comeback this year and will be hosted by John Cena. Nickelodeon...

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Featured Marketing News

Cost Plus Greets Fans with Hello Kitty Goods

Anisha Kapoor

February 13, 2019February 17, 2019

Cost Plus has signed a deal to make available to its shoppers the new Hello Kitty range from Sanrio at its stores and online. Cost...

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Voicify and Ogilvy Enter Strategic Alliance

Thomas Ng

February 8, 2019February 8, 2019

Voice experience management software provider, Voicify, has inked a partnership deal to provide voice solutions for Ogilvy’s client network. Voicify has partnered with Ogilvy to...

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Featured Marketing News

Tissot Launches Basketball Concept Store in NYC

Anisha Kapoor

February 7, 2019February 8, 2019

Tissot has opened a new concept store in New York City to highlight its National Basketball Association partnership and passion for the game. Tissot has...

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Featured Marketing News Videos

Nickelodeon Teams Up with the NFL

Anisha Kapoor

January 31, 2019January 31, 2019

Nickelodeon has joined forces with the National Football League in line with its Big Game themed project, Double Dare at the Super Bowl. Nickelodeon and the...

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Design Featured News

Four Seasons Takes Luxury to Okinawa

Deborah Joy Peter

January 25, 2019February 10, 2019

A joint venture between the hotel chain and Berjaya Group, the Four Seasons and Private Residences Okinawa will launch in four years. The latest from...

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Branding Featured News

Great HealthWorks and Bolton Launch Fragrance

Deborah Joy Peter

January 24, 2019January 25, 2019

Great HealthWorks and Michael Bolton celebrate his 50 years in music with a signature fragrance collection called Time, Love & Tenderness. Great HealthWorks and Michael Bolton...

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Branding Featured News

Mastercard Scores Camila Cabello Alliance

Olivia Pearce

January 22, 2019February 22, 2019

Mastercard is collaborating with music artiste, Camila Cabello, to create unique experiences for cardholders under its Priceless platform. Mastercard has inked a deal with recording...

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Branding Featured News

Banyan Tree Joins Le Club Loyalty Programme

Deborah Joy Peter

January 21, 2019February 24, 2019

Banyan Tree has been inducted into the Le Club AccorHotels loyalty programme, which extends to its hotel properties worldwide. Le Club AccorHotels has added Banyan...

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Campaigns Featured News

Skechers Delivers Second Limited-Edition Series

Olivia Pearce

January 18, 2019March 5, 2019

For the Skechers D’Lites 3.0 limited-edition series, seven characters will be featured in various colourways. Five of the seven are brand new. Skechers has unveiled...