Marketing Archives | World Branding Forum

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Both companies are co-financing and producing the sequel expected to premiere in 2017, in time for the original film’s tenth anniversary Sony Pictures Animation and...

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Marketing News

B2BML Named First London HubSpot Platinum Partner

Deborah Joy Peter

February 26, 2016February 26, 2016

The platform recognises the agencies that have brought the inbound message to the most clients, offering service at the highest standards The B2B Marketing Lab,...

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Advertising Marketing News

Snapchat Picks Nielsen for 3V Ad Measurement

Anisha Kapoor

February 25, 2016February 25, 2016

The ratings report a campaign's total digital audience across computers, tablets, and smartphones using metrics comparable to TV Snapchat has selected Nielsen Digital Ad Ratings...

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Featured Marketing News

Madame Alexander Unveils New Line at Toys R Us

Anisha Kapoor

February 19, 2016February 19, 2016

From August 2016, it will be available exclusively at Toys R Us stores nationwide as well as online via the brand’s retail website In a...

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Campaigns Featured Marketing News Videos

Hilton Worldwide Goes Big with Stop Clicking Around

Deborah Joy Peter

February 16, 2016February 16, 2016

To launch the campaign, the hospitality chain enlisted the help of Fold7, a London-based marketing and advertising agency Hilton Worldwide has just rolled out the...

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Featured Marketing News

Lancer Skincare Lands The Hut Group Partnership

Anisha Kapoor

February 15, 2016February 15, 2016

Using The Hut Group's multi-channel retail approach, the skincare provider’s visibility will be enhanced throughout key markets Dermatology specialist, Lancer Skincare has inked a partnership...

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Advertising Featured Marketing News

Nissan Goes Full Throttle with Reimagined Titan

Joshua Hughes

February 12, 2016February 12, 2016

The carmaker will now focus on the upcoming Canton-assembled standard half-ton version from the same product line While Nissan has just rolled out its new...

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Featured Marketing News

Hyatt Hotels Sets Up First Vacation Spot in Nicaragua

Anisha Kapoor

February 11, 2016February 11, 2016

The venue is the second of five Hyatt Place properties slated to roll out in Central America over the next three years Hyatt Hotels has...

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Branding Featured News

Ford and BraunAbility Debut World’s First Wheelchair Accessible SUV

Olivia Pearce

February 10, 2016February 10, 2016

The world’s first of its kind, users of the revamped classic can now drive the vehicle from a wheelchair or ride as a passenger Ford...

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Advertising Featured News Technology

R3 Study Uncovers Five Digital Demands for CMOs

Deborah Joy Peter

February 9, 2016February 9, 2016

An analysis of best practice in digital marketing, the first-time study covers global, regional, and local work from six continents to offer 40 best examples of...

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Featured Marketing News Social Media Videos

Nordstrom Mirrors Spring’s Colours with See Anew

Thomas Ng

February 8, 2016February 8, 2016

The brand campaign opens with a highly visual creative execution incorporating floral prints, emerging mirrors, and smiling models Nordstrom has introduced a brand campaign to...