The brand campaign opens with a highly visual creative execution incorporating floral prints, emerging mirrors, and smiling models
Nordstrom has introduced a brand campaign to unveil its spring collection which entails a stable of fresh zesty looks for both men and women. Titled See Anew, the exercise opens with a highly visual creative execution incorporating floral prints, emerging mirrors, and smiling models.
The push entails television, digital, print, social media, and video components. It is anchored by a short film led by Nordstrom Vice President of Creative Projects, Olivia Kim, in collaboration with experimental filmmakers Tell No One of Good Egg and branding agency, Partners & Spade.
Remi Weekes and Luke White of Tell No One conceptualised and created a life-sized kaleidoscope inside which models dance throughout, with mirrors splitting and spinning to create kinetic reflections of the featured garments. The resulting theme is a vibrant vision of spring.
“The aim was to inspire new and existing customers and give them a different perspective. The intent was to focus on the optimistic mood that spring brings. I absolutely love that some of the models are smiling. I love how in the film, the fashions and faces turn into flowers in full bloom,” said Kim.
