Industry Archives | World Branding Forum

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Bagging Grand CLIO awards across print for ‘It Happens Here’ and direct for ‘Proud Whopper, the brand also walked away with three silver healthcare CLIOs...

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Industry News

Y&R’s Sable Assumes Vice Chair Role on Ad Council Board

Thomas Ng

October 1, 2015October 1, 2015

The aforementioned stint runs until June 2017, at which point, the Y&R Global CEO assumes the role of Board Chair Y&R Global CEO, David Sable,...

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Industry News Technology

Mindshare Nabs Global Mobile Agency of the Year Title

Thomas Ng

September 30, 2015September 30, 2015

The WPP media agency grabs seven trophies at the latest installation, earning itself top position at the 2015 awards show by MMA Mindshare, the media agency part...

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Branding Featured Industry News

World Branding Awards Honour 118 with Brand of the Year Title

Olivia Pearce

September 28, 2015November 18, 2016

Apple, Cartier, Coca-Cola, Facebook, Google, and 113 other brands from 30 countries in all were recognised at the 2015 World Branding Awards Documenting its latest installation, this...

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Advertising Featured Industry News

Theorem Beefs Up Digital with FaR Partners Acquisition

Joshua Hughes

September 25, 2015September 25, 2015

The takeover aims to provide media owners with unique insight into performance and commercial potential with an ability to scale digital capabilities Digital media and marketing...

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Branding News

Renewed Air Canada Tie-Up with Amadeus Takes Flight

Anisha Kapoor

September 25, 2015June 13, 2023

The deal allows both brands to evolve their distribution strategies and delivers the technology solutions to grow the airline’s business globally Air Canada has reached a...

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Industry Marketing News

Ruder Finn’s Kelley Returns to Head Creative and Global Marketing

Anisha Kapoor

September 22, 2015September 22, 2015

This appointment and several other recent senior hires reflect the increased market demand for global and regional expertise across the marketing spectrum Independent global creative and communications agency,...

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Branding Featured Industry News

Hyatt Hotels Corporation Picks Honduras as Vacation Spot

Anisha Kapoor

September 18, 2015September 18, 2015

The hospitality mammoth partners with Latam Hotels to roll out Honduras' first Hyatt Place Tegucigalpa property Hyatt Hotels Corporation and Latam Hotels Corp have launched...

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News Technology

UBM EMEA Names Marketing Specialist Anna Knight Brand Director

Thomas Ng

September 14, 2015September 15, 2015

The fresh appointment positions the specialist as the lead for market strategy surrounding industry events under the brand's tech portfolio London-based multinational B2B events and digital media company,...

Marketing News

Former Microsoft GM James DeBragga Joins DocuSign as VP of International Marketing

Anisha Kapoor

September 3, 2015

LONDON and SAN FRANCISCO – DocuSign has appointed James DeBragga as its Vice President of International Marketing reporting to Chief Marketing Officer, Brad Brooks. A well-regarded...

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Industry News

Global sales and marketing firm ZS opens Singapore office

Anisha Kapoor

September 1, 2015September 1, 2015

Global sales and marketing firm ZS recently opened an office in Singapore in a move to expand its presence in the Asia-Pacific region. The new office is ZS's fifth location in Asia and 22nd worldwide....

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Industry News

DreamWorks Animation’s Chief Global Brand Officer Michael Francis To Leave Role

Olivia Pearce

August 27, 2015

Jim Fielding, Head of Global Consumer Products, to Oversee DWA's Licensing and Franchise Management Businesses DreamWorks Animation (DWA) announced that Michael Francis, the Company's Chief...