Industry Archives | World Branding Forum

Read Time:1 Minute, 16 Second

As its new A-O-R, the agency has been commissioned with running media buying and planning for the advertiser’s NutriBullet, Magic Bullet, and Super Foods brands...

Read Time:2 Minute, 22 Second

Advertising Featured Industry News

4A’s Reveals 2016 Partner Awards Jury and Adds A Category

Joshua Hughes

October 9, 2015October 9, 2015

The upcoming installation of the Awards welcomes 22 members to its panel of judges including 72andSunny Founder and CEO, John Boiler, who is set to chair The...

Read Time:1 Minute, 42 Second

Advertising Industry News Technology

Geometry Global UK Names Martin Smith to Dual Role

Thomas Ng

October 8, 2015October 8, 2015

Working closely with the agency’s CEO, he will oversee the brand’s strategic product across all clients and joins the firm in January 2016 Geometry Global...

Read Time:1 Minute, 27 Second

Advertising Industry News

Ogilvy & Mather UK’s Gordon Returns as Group Transformation Director

Joshua Hughes

October 7, 2015October 7, 2015

The O&M veteran exits her Group Chairman role in Singapore to drive collaboration and integration across the group while based in London Ogilvy & Mather...

Read Time:1 Minute, 31 Second

Campaigns Industry News

Ogilvy & Mather Wins Network of the Year at 2015 CLIO Awards

Anisha Kapoor

October 2, 2015October 2, 2015

Bagging Grand CLIO awards across print for ‘It Happens Here’ and direct for ‘Proud Whopper, the brand also walked away with three silver healthcare CLIOs...

Read Time:2 Minute, 10 Second

Industry News

Y&R’s Sable Assumes Vice Chair Role on Ad Council Board

Thomas Ng

October 1, 2015October 1, 2015

The aforementioned stint runs until June 2017, at which point, the Y&R Global CEO assumes the role of Board Chair Y&R Global CEO, David Sable,...

Read Time:1 Minute, 23 Second

Industry News Technology

Mindshare Nabs Global Mobile Agency of the Year Title

Thomas Ng

September 30, 2015September 30, 2015

The WPP media agency grabs seven trophies at the latest installation, earning itself top position at the 2015 awards show by MMA Mindshare, the media agency part...

Read Time:1 Minute, 51 Second

Branding Featured Industry News

World Branding Awards Honour 118 with Brand of the Year Title

Olivia Pearce

September 28, 2015November 18, 2016

Apple, Cartier, Coca-Cola, Facebook, Google, and 113 other brands from 30 countries in all were recognised at the 2015 World Branding Awards Documenting its latest installation, this...

Read Time:1 Minute, 19 Second

Advertising Featured Industry News

Theorem Beefs Up Digital with FaR Partners Acquisition

Joshua Hughes

September 25, 2015September 25, 2015

The takeover aims to provide media owners with unique insight into performance and commercial potential with an ability to scale digital capabilities Digital media and marketing...

Read Time:1 Minute, 23 Second

Branding News

Renewed Air Canada Tie-Up with Amadeus Takes Flight

Anisha Kapoor

September 25, 2015June 13, 2023

The deal allows both brands to evolve their distribution strategies and delivers the technology solutions to grow the airline’s business globally Air Canada has reached a...

Read Time:1 Minute, 31 Second

Industry Marketing News

Ruder Finn’s Kelley Returns to Head Creative and Global Marketing

Anisha Kapoor

September 22, 2015September 22, 2015

This appointment and several other recent senior hires reflect the increased market demand for global and regional expertise across the marketing spectrum Independent global creative and communications agency,...

Read Time:1 Minute, 28 Second

Branding Featured Industry News

Hyatt Hotels Corporation Picks Honduras as Vacation Spot

Anisha Kapoor

September 18, 2015September 18, 2015

The hospitality mammoth partners with Latam Hotels to roll out Honduras' first Hyatt Place Tegucigalpa property Hyatt Hotels Corporation and Latam Hotels Corp have launched...