The takeover aims to provide media owners with unique insight into performance and commercial potential with an ability to scale digital capabilities
Digital media and marketing company, Theorem, has taken over FaR Partners, a global consultancy headquartered in the United Kingdom which provides publishers and media-owners market information and expert insights to aid with benchmarking performance and revenue growth.
“FaR brings with it a unique set of skills that fits into our strategic vision and will help further accelerate our expansion globally. Importantly, we will now be able to better help our clients push certain strategic levers that will impact revenue,” Jay Kulkarni, Founder and CEO of Theorem.
The acquisition enables the supply of a specialised consulting capability that delivers market benchmarks specifically for the digital market. The brand will now provide its global clients access to FaR’s proprietary benchmarking business tools and the industry’s only bespoke panel of media experts made up of top decision makers, media organisations, agencies and advertisers.
The latter helps companies explore disruptive digital models, including areas such as programmatic, content monetisation, native advertising, and data, among others. FaR’s clients comprise broadcasters, newspapers, magazines, and other digital media across North America, Europe, and Latin America—including InSkin Media, Channel 4, Financial Times, and Time.
“What cemented the partnership was the combined power of our organisations; the opportunity for us to guide clients through a strategic process based on data and insights and then help them implement new models with the operational horsepower of Theorem to manage digital programs,” said Dominic Finney, Head of FaR Partners.
