Renewed Air Canada Tie-Up with Amadeus Takes Flight

The deal allows both brands to evolve their distribution strategies and delivers the technology solutions to grow the airline’s business globally

Air Canada has reached a new multi-year distribution agreement with Amadeus, allowing the latter’s travel agency customers, both offline and online, access to the airline’s fares and seat availability. The carrier will also tap into the brand’s Fare Families and Ancillary Services platforms to offer passengers its complete range of merchandising content.

The strategic partnership is set to leverage existing features of the Amadeus point-of-sale retailing platform as well as its upcoming offerings which are currently under development, so as to make available to subscribers rich content related to Air Canada’s fare products.

This agreement also allows the brand to respond to the evolving marketplace in areas of commercial interest. Amadeus subscribers will be able to book Air Canada’s content and best fares, including those available through the carrier’s internal reservations system and its consumer and third-party websites.

This deal allows both sides to pursue their business objectives, evolve the distribution landscape, and support international network expansion to enabling customers to make well-informed air purchase decisions. Amadeus’ technology ensures Air Canada’s services reflect the uniqueness of its brand whilst activating transparency, comparability, and choice.

“The agreement broadens Air Canada’s distribution capabilities globally to meet our international growth objectives and aligns our distribution strategy of providing the right content in the right channel under the right economics. We are well positioned to deliver the world-class experience our customers have come to expect of Air Canada,” said Duncan Bureau, Vice President Global Sales of Air Canada.