Bagging Grand CLIO awards across print for ‘It Happens Here’ and direct for ‘Proud Whopper, the brand also walked away with three silver healthcare CLIOs
Global creative network, Ogilvy & Mather has been named Network of the Year at the 56th Annual CLIO Awards held this week at the American Museum of Natural History. 2015 marks the fourth consecutive year the O&M network has topped the CLIOs.
The Grand CLIO for Print went to the campaign, ‘It Happens Here’, on behalf of the anti-female genital mutilation organisation, 28 Too Many, which also was named Advertiser of the Year. The creation of the campaign was led by Gerry Human, O&M London’s Chief Creative Officer. Meanwhile, the Grand CLIO for Direct was awarded for the Burger King ‘Proud Whopper’ campaign.
“Great creative should engage, challenge, celebrate, and educate. Ogilvy & Mather continues to set the bar very high with work that encompasses these characteristics time and time again. Congratulations to the entire team on a fourth consecutive CLIO Network of the Year win,” said Nicole Purcell, President of CLIO.
In addition to the two Grand CLIOs, the awards included 10 Gold, 27 Silver, 23 Bronze, and 24 Shortlists across the categories of social media, audio and film technique, branded content, branded entertainment, direct, innovative, design, out of home, integrated, engagement, experiential, print, and film. O&M was also awarded three Silver Healthcare CLIOs in the design, direct, and out-of-home categories.
“I am delighted the results produced by Ogilvy & Mather agencies around the world have once again been recognised by our peers, the judges, and CLIOs. We couldn’t have done it without the verve of our talented people and huge support of our courageous clients,” said Tham Khai Meng, Worldwide Chief Creative Officer of O&M.