The upcoming installation of the Awards welcomes 22 members to its panel of judges including 72andSunny Founder and CEO, John Boiler, who is set to chair

The 4A’s has unveiled jury for the 2016 Partner Awards, which honour creativity and collaboration in advertising. The platform salutes remarkable partnerships that put ego aside to elevate excellence in the following categories: Brand, Creative, Media, Technology, Diversity, Cause, and Health & Wellness.

“Time and again, we hear from our agency members about the many partners they are working with. While potentially challenging, we want to celebrate the unique opportunities that also exist within that dynamic,” said Nancy Hill, President and CEO of 4A’s.

They are Joe Alexander, Chief Creative Officer, The Martin Agency; Jill Applebaum, Creative Director, Barbarian Group; Lars Bastholm, Global Chief Creative Officer, Google; Christian Bauman, Chief Creative Officer & Partner, H4B Chelsea; B. Bonin Bough, Chief Media and E-Commerce Officer, Mondelez International; Luanne Calvert, Chief Marketing Officer, Virgin; Tricia Clarke-Stone, CEO, Narrative_; Lauren Connolly, Executive Creative Director, BBDO; Daniel Danker, Chief Product Officer, Shazam Entertainment; and Kathy Delaney, Global Chief Creative Officer, Saatchi & Saatchi Wellness.

The panel also includes Andrew Dumont, VP of Marketing, Bitly; Adrienne Hayes, Chief Marketing Officer, Motorola; Eva Kantrowitz, EVP and Managing Partner, Horizon Media; Archana Kumar, Chief Strategy Officer, MediaCom; Dan LaCivita, CEO, Firstborn; Christine Ngo, Digital Brand Manager, Mountain Dew; PJ Pereira, Chief Creative Officer, Pereira & O’Dell; Paul Rossi, President, Economist Group; Sharon Rothstein, Global Chief Marketing Officer, Starbucks; Leslie Sims, Chief Creative Officer, Young & Rubicam; and Rebecca Van Dyck, VP of Marketing, Facebook.

This year, the 4A’s announced the addition of the Health & Wellness category to recognise the collaboration between agencies and organisations that promote exactly that. Entries in the category can include campaigns for corporate branding, education and awareness, and OTC, lifestyle, devices and pharmaceutical products.

“The 4A’s has tapped into a relevant and topical business issue with this award. Collaboration isn’t always easy, but when done right, it can produce the most culturally impactful, results-driven work,” said John Boiler, Founder and CEO of 72andSunny. He will chair the jury.

In 2014, 72andSunny won big at the 2015 Partner Awards, nabbing Most Innovative Partnership of the Year with Google, Nexus, and The National Park Foundation for Made with Code: Holiday Lights, which encourages young girls to learn how to code.

It also won the Large Agency Creative Partnership of the Year with Co.MISSION Content Group, Ideas United, m ss ng p eces, Starbucks, and Stopp/Family for Meet me at Starbucks, a documentary-style brand campaign. The other members of the jury were uniquely comprised to represent multiple disciplines and industries.

The submission deadline for entries is 18 December 2015. Winners will be revealed at the 4A’s Transformation Conference on 22 March 2016 in Miami, Florida.

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