Fashion Archives | World Branding Forum

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Available for a limited time only, the new brand’s capsule collection for boys rolls outs across all Macy’s stores in early May Macy’s has partnered...

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Branding Campaigns Featured News

UGG Launches Spring Line with Terrence Jenkins

Olivia Pearce

February 29, 2016February 29, 2016

Featured in the push, the Hepner Woven boasts interchangeable insoles; one set with 7-mm pure and another with leather UGG, a division of Deckers, has unveiled...

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Branding Design Featured News

Tommy Hilfiger Realigns with Buy Now Wear Now Goal

Thomas Ng

February 16, 2016February 16, 2016

Beginning with the Spring 2017 New York Fashion Week season, the brand will redirect its investment to align with the retail calendar Tommy Hilfiger has...

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Branding Design Featured News

Puma Graces New York Fashion Week with Rihanna

Deborah Joy Peter

February 15, 2016February 15, 2016

A display of Japanese street culture and tradition, the AW16 line features footwear, apparel, and accessories for both men and women A partnership secured in...

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Branding Featured News Videos

Schwarzkopf Hits Catwalk with Project Runway

Olivia Pearce

February 11, 2016February 11, 2016

In addition to the sponsorship deal, the company will run a sweepstakes throughout the season, beginning 18 February 2016 Schwarzkopf, a portfolio under Henkel Corporation,...

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Featured Marketing News Social Media Videos

Nordstrom Mirrors Spring’s Colours with See Anew

Thomas Ng

February 8, 2016February 8, 2016

The brand campaign opens with a highly visual creative execution incorporating floral prints, emerging mirrors, and smiling models Nordstrom has introduced a brand campaign to...

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Advertising Featured News Videos

Foot Locker Starts February with Hart and Green

Deborah Joy Peter

February 3, 2016February 3, 2016

The campaign’s spots were developed by BBDO and together the pair launch the marque’s annual February marketing campaign American speciality athletic retailer, Foot Locker, has unveiled...

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Advertising Featured News Videos

H&M Kicks It with Beckham for 2016 Modern Essentials

Joshua Hughes

February 2, 2016February 2, 2016

Shot on the streets of Lisbon, the brand’s new spot depicts how the style icon realises that everyone takes to emulating his fashion sense H&M...

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Branding Design Featured News

Barbie Dolls Up with Fresh Looks and Variety

Olivia Pearce

January 28, 2016January 28, 2016

The fresh releases are accompanied by an eclectic array of skin tones, hairstyles, and outfits for diversity and to drive the imagination Barbie has expanded...

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Branding Design Featured News

Mabes London Hits the Beach with Brand Debut

Olivia Pearce

January 19, 2016January 19, 2016

The collection captures fashion which highlights re-imagined cotton terry towel shirts displaying vibrant colours and playful patterns Founded by Becky Levett and Giles Maber, new...

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Nobis Awards Public Relations Account to 5WPR

Anisha Kapoor

January 19, 2016January 19, 2016

The newly appointed AOR will implement an integrated approach to the marque’s strategy to increase product pull and brand recognition Global fashion giant, nobis, has...

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Advertising Featured News

BBDO Acquires Wednesday with Co-founders to Lead

Deborah Joy Peter

January 7, 2016January 7, 2016

With over 100 people across offices in London and New York, the brand operates on a culture of passion for industry and clients BBDO Worldwide, a division...