Foot Locker Starts February with Hart and Green

The campaign’s spots were developed by BBDO and together the pair launch the marque’s annual February marketing campaign

American speciality athletic retailer, Foot Locker, has unveiled its newest advertising push. Titled Collection, the first video accompanies a new Kids Foot Locker spot themed Borrowed. The creatives were developed by BBDO and together the pair launch the marque’s annual February marketing campaign.

Throughout the month, both brands will continue to fill their stores with the latest product and gear releases to hit the market. The 2016 effort debuts using two 30-second spots starring comedian, Kevin Hart. Each showcases the most recent offerings from the respective lines.

The first commercial opens with the Hollywood actor and NBA star forward, Draymond Green, on a fashion runway. Hart notes how much NBA players love fashion and introduces his line to Green the day before it is set to be unveiled internationally. Unfortunately, the line literally is garbage.

Green politely suggests that February is Foot Locker’s month, and therefore not an ideal time to premiere a fashion line. So Hart takes Green’s advice and completely changes his range to Foot Locker gear. The scene abruptly shifts to entertainment news footage of Hart’s fashion show with the headline, Lawsuit.

The second advertisement opens with the star relaxing at home on the couch. His son, played by an actor, walks in and immediately recognises his own clothing on his father. He confronts the adult who plays it off saying that both Foot Locker and Kids Foot Locker get fresh gear in February.

The boy doesn’t buy it and checking for his name written on the inside of his shirt, he mentions that the two of them wear the same size. But Hart refusing to lose easily doubts they both wear the same size and declares, “You’re small. I’m petite. Petite is a cooler version of small.” The video captures humour naturally.

“Hart and Green have been great to work with. February is an exciting month for us at both Foot Locker and Kids Foot Locker. This campaign highlights some of the fresh new gear we’re showcasing this month. It’s a great way to kick off our Hottest Month of the Year,” said Stacy Cunningham, EVP of Marketing at Foot Locker.