Featured in the push, the Hepner Woven boasts interchangeable insoles; one set with 7-mm pure and another with leather
UGG, a division of Deckers, has unveiled a new men’s spring campaign starring actor and producer, Terrence Jenkins. Styles from the shoot feature Treadlite by UGG, the company’s exclusive innovation which leverages proprietary RMAT technology to create a lightweight and ultra-durable outsole.
The marque is the only casual footwear brand to take advantage of the platform first introduced in the spring of 2015. Photographed by Jeremy and Claire Weiss in Downtown Los Angeles, the campaign captures several wearing occasions and styling cues from day to night.
The sporty casuals have been infused with heritage details and innovative technology for signature UGG comfort. Featured in the push, the Hepner Woven is a shoe showcasing mixed materials and interchangeable insoles; one set with 7-mm pure and another lined with leather.
The campaign has launched online and across UGG for Men’s social media channels. Photography will be seen throughout its concept stores worldwide and digital advertising platforms. New styles will be available for purchase via the official website, all UGG brand stores, and select retail partners worldwide.
“Terrence is renowned for his great style and is constantly on the go. With his busy schedule, he is the perfect ambassador to communicate how these styles transition from day to night with Treadlite by UGG technology,” said Alice Hampton, Senior Director of Global PR at UGG.
