Campaigns Archives | World Branding Forum

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Debut campaign unveils all-new visual identity, catchy tagline and jingle, full-funnel media plan, along with much more Leading petcare brand Hartz and creative and media...

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Gucci’s New Exquisite Campaign

Joshua Hughes

August 30, 2022August 30, 2022

Since joining Gucci as Creative Director in 2015, Alessandro Michele has challenged the fashion world’s status quo with his cutting-edge designs and brilliant campaigns. The...

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KFC: Can’t Resist

Olivia Pearce

August 12, 2022

Entitled Can’t Resist, the new ad follows several characters as they undergo the excruciating inner struggle of resisting their KFC. From a stand-off over the...

Read Time:1 Minute, 27 Second

Campaigns Featured General News

Gatorade’s Latest Ad: It’s All For Fun

Olivia Pearce

August 10, 2022August 10, 2022

Gatorade released a new campaign titled “All For Fun,” the latest instalment of its Fuel Tomorrow platform. Made in partnership with TBWA\Chiat\Day LA, the minute-long...

Read Time:1 Minute, 17 Second

Campaigns Featured General News

Captain Morgan Celebrates Individuality ‘Spice On’

Joshua Hughes

August 9, 2022August 9, 2022

Captain Morgan celebrates individuality in their newest campaign. Narrated by chef, MC and TV presenter Big Zuu, the fun spot showcases how different people bring...

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Introducing H&M Move

Olivia Pearce

August 4, 2022August 4, 2022

H&M worked with creative studio GentleForces to devise an ad campaign for H&M Move, which aims to offer up the notion that sport and fitness...

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Heinz Asked AI to ‘Draw Ketchup’

Joshua Hughes

August 3, 2022August 3, 2022

Heinz had OpenAI’s Dall-E 2 generator create a series of artistic ketchup-inspired images, the AI proved that it simply just has to be Heinz. The...

Read Time:2 Minute, 14 Second

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Cadbury Calls on Virtual Heist

Olivia Pearce

July 29, 2022July 29, 2022

The heist of a lifetime is about to happen in the UK. Cadbury and VCCP London have locked Wispa Gold Salted Caramel bars away in...

Read Time:2 Minute, 21 Second

Campaigns Featured General News

Droga5 Amazon campaign celebrates books

Olivia Pearce

July 26, 2022

Creative agency Droga5 London has collaborated with Amazon Books to launch its new global campaign, That Reading Feeling Awaits, which aims to “celebrate the place...

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Burger King ‘Whopper to a Flame’ Campaign

Olivia Pearce

June 8, 2022June 8, 2022

The ‘Whopper to a Flame’ campaign was created by Burger King agency BBH and centers on three films. The first two adverts have been released...

Read Time:1 Minute, 55 Second

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Ribena Centers New Campaign On Awkward Moments

Olivia Pearce

June 6, 2022June 6, 2022

Ribena has refreshed its brand positioning with a humorous film at the center of a £7m campaign that encourages people to reach for the drink...

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Lacoste campaign emphasises the brand’s ageless style

Olivia Pearce

May 6, 2022May 6, 2022

Created by BETC, Lacoste’s new campaign features unusual pairings of people, who have met by chance yet find themselves in the same outfits. A skater...