Warner Hotels launches a new ad campaign to promote it’s adults-only hotels.
Teaming up with advertising agency, Now, Warner has created a parallel universe, Hollywood Style. As the kids get restless with nothing fun to do, the thriller-esque music tension mounts.
The horror-film-style advert shows children in various parts of a luxury hotel. It starts with thunder, balls knocking down signs, and lights flickering in the lobby of a hotel. Two girls appear in a hotel, dressed in blue, paying homage to the horror classic The Shining. The scene flashes between a hot tub full of inflatable toys, to a child watching a film in a cinema, surrounded by popcorn.
Suddenly, the scene changes to birds singing, blue skies, and adults doing yoga on the lawn in the sunshine. The children disappear and the tagline ‘Enjoy a kid-free break’ appears on the screen.
The MD for Warner Hotels, Simon Thompson said, “For our new brand campaign launch, we wanted to create something with real stand-out. This new campaign is unlike anything we’ve done before. We think the distinctive creative concept and dramatic execution will grab our audience’s attention and hopefully ensure they consider Warner when they plan their next UK break.”
NOW CCO Ben da Costa says: “I love my kids, but not other people’s when they’re kicking my plane seat. With families cooped up together, what better way to remind the adults that there is a place designed exclusively for them. An extreme imagining of what children at a Warner Hotel might be like. Thank you to our clients for going with us on this child-free rollercoaster.”