Coca-Cola Kicks-Off 2015 Global Campaign for the World Famous Package Design
A design so distinctive that it could be recognised by touch alone and so unique that it could be identified when shattered on the ground. This was the brief for the creation of the Coca-Cola bottle which is 100 years … Read More
Record Advertising Spend in Apartment Rental Category; New Website Redefines the Rental Experience for 100 Million Americans Who Rent Their Homes
Apartments.com, powered by CoStar, yesterday launched a groundbreaking advertising campaign featuring actor Jeff Goldblum as Brad Bellflower, the eccentric Silicon Valley Maverick and visionary futurist behind the all-new, completely redesigned … Read More
New Ads, Sponsorships Spotlight Affiliated Agents during Iconic Events
Century 21 Real Estate, the iconic brand and franchisor with the largest global network in the residential real estate industry including approximately 6,900 independent offices worldwide, has revealed the details of its new marketing campaign, which includes the release of … Read More
A Cultural Icon, Photoshop Has Been Shaping the Way We View the World
Adobe Photoshop, the imaging software that continues to redefine creativity in the digital age, turns 25 today. Photoshop touches virtually all the inspirational imagery that surrounds us: the high-impact logo on your morning cup of coffee; the new … Read More
Hasbro and BuzzFeed Team up to Launch Global MONOPOLY HERE & NOW
Roll the dice, pass GO, and get ready to take your MONOPOLY token on a trip around the world! In celebration of the MONOPOLY brand’s 80th anniversary, Hasbro, Inc. (NASDAQ: HAS) has teamed up with social news and entertainment … Read More
In-house creative agency team in partnership with production studio SPLICE produced each 15-second spot.
Allianz Life Insurance Company of North America (Allianz Life) announced the launch of four new TV ads that will start airing on the Golf Channel during the Allianz Championship, which runs … Read More
Old Spice transforms New York City’s concrete jungle into lush pine forest with experiential vending machine, offering prizes in exchange for bountiful nature items.
Harnessing nature’s power and the ridiculousness that has become a staple of its iconic marketing campaigns, Old Spice today launched its “Smell As Great As Nature Is” … Read More
Friskies and BuzzFeed to Deliver Newest Dear Kitten Installment – a Cat’s ‘Survival Guide’ for the Big Game
Friskies announced that it will air an ad during the Big Game, for the first time ever. As part of an ongoing partnership with BuzzFeed, the cat-food brand will release the newest instalment of … Read More
Shares Artist, Politician and Audience Perspectives on Race Through New Initiative #TheTalk.
MTV this week announced an expansion of its Look Different anti-bias campaign called #TheTalk, a multiscreen effort to encourage its audience to have candid, confident and “colour brave” conversations on race with family and … Read More
Bupa UK, a leading international healthcare group, just launched a new TV advertising campaign as part of a drive to showcase its healthcare expertise and broad range of products and services.
With expectations of healthcare providers changing, people want holistic support that goes beyond treatment and covering the bills. The new … Read More
Jeep brand debuts new 30-second television commercial, “Polar Vortex,” in conjunction with ESPN’s X Games Aspen 2015. Campaign to also include print, digital, social and experiential extensions.
The Jeep brand is kicking off a new advertising campaign to coincide with ESPN’s X Games Aspen 2015. For the 12th year, Jeep brand … Read More
Henkel to capitalize on the biggest televised sporting event in the US.
Loctite will become the first-ever adhesive brand to advertise during the annual championship game of the U.S. National Football League. Henkel Adhesive Technologies, a leading solution provider for adhesives, sealants and functional coatings worldwide, is taking a bold step … Read More