Are you already feeling festive, although Christmas is seven weeks away? So, does Freemans, as it launches an early Christmas campaign for the first time in its 118 years history.
But one may ask, how early is this early? Precisely, it’s one week sooner than last year’s launch date of the Christmas campaign. Most probably, this early approach is in response to the fact that customers have started early Christmas shopping this year.
This fully-digitalized department store produced the latest iteration “Made You Look” ahead of this annual festive. Moreover, this 10 to 20-second advert has been launched on 28 October and will run until 15 December.
With a promise of free delivery service on everything, Freemans online platform unveils head-turning fashion favs. Thus, this festive season, “Made You Look” by Freemans will make your Christmas merry and more exciting.
Getting a chance to capitalize on this “Golden Quarter” period, between October and December, Freemans kicks off with the amplification of this digital campaign. As a result, this Christmas campaign made a dazzling appearance on popular shows across ITV, Channel 4, and Channel 5. Those biggest shows include; Coronation Street, Emmerdale, Yorkshire Vet, Home & Away, and Julia Bradbury’s Irish Journey.
Besides, significant investment has been endorsed in paid channels, such as YouTube, Pinterest, Instagram, and Facebook.
Freemans Campaign Features It as a Contemporary Retailer
Freemans’ latest campaign brings a competitive pitch in the market. By winning this new firm position, the brand appears as a contemporary online home, fashion, and beauty retailer.
Directed by Alexandra Green and photographed by Em Cole, this campaign foresighted the brand’s digital offerings.
Richard Cristofoli, chief customer officer, Freemans, said: “Customers are telling us they are actively looking for Christmas home, party, and gift ideas earlier than ever as cost-of-living pressures mean spreading the cost is more important than ever. As such we made the decision to go earlier than ever before with Christmas at Freemans.“
Following this campaign, the brand aims to target its existing customer base, usually 45-plus female shoppers. Meanwhile, Freemans also hopes to attract new customers by getting ahead of the pack and launching an early Christmas campaign.
Moreover, the “Made You Look” campaign offers products in the Fashion, Beauty, Home, and Gift categories. Some of these notable items include; Freemans ladies dresses, swimwear, shoes, decorating ornaments, etc.
You can purchase many product heroes from Freemans catalogue. Hence, moving to this new look and concept, the brand brings forth “punchy, bright, energetic relatable, down-to-earth, and exciting creative.”