Branding Archives | World Branding Forum

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It will be built at new manufacturing facilities in United Kingdom’s Sunderland, marking the brand’s first car production effort in Europe Infiniti Motor Company has...

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Branding Featured News

Cancún Opens Doors to Hyatt Ziva by Playa

Deborah Joy Peter

November 18, 2015November 18, 2015

Owned by Playa Hotels & Resorts, the property will be managed by the operational component of the hospitality group Hyatt Ziva has debuted in one...

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Branding Featured News

Cachet Sails to Mexico on Maiden Global Voyage

Anisha Kapoor

November 17, 2015November 17, 2015

The fully integrated resort furthers the brand's mission to offer innovative designs, personalised service, and local experiences Cachet Hotel Group is set to debut its...

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Branding Campaigns Featured News Videos

Burger King Whips Up Old Favourite with #SURGEcomeback

Olivia Pearce

November 16, 2015November 16, 2015

The brand is reintroducing the signature Surge with a rigorous digital and social media campaign to announce its nationwide debut After a 12-year hiatus, Burger...

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Branding Featured News

Inaria Scores Deal with Soccer’s Sebastian Giovinco

Joshua Hughes

November 16, 2015November 16, 2015

The Italian national star has selected the brand as his premium training apparel provider and developer of an upcoming lifestyle collection Inaria, the Performance Sports...

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Branding Industry News

TBWA\Chiat\Day LA Names Cabaysa MD for Gatorade

Olivia Pearce

November 13, 2015November 13, 2015

The appointment places him in charge of the brand’s US and global brand initiatives, while he reports to agency President, Luis DeAnda TBWA\Chiat\Day LA has...

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Branding Campaigns Featured News Videos

Virgin Elevates Flyer Experience with Street View

Olivia Pearce

November 12, 2015June 13, 2023

The airline has launched an interactive brand campaign encouraging travellers to test drive their flight on the ground before take-off Virgin America has just launched an...

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Branding Campaigns Featured News Social Media

Michelin Drives the Holidays with Online Push

Deborah Joy Peter

November 12, 2015November 12, 2015

#KeepThanksMoving is aimed at encouraging the season’s revellers to share their appreciation for commercial drivers via social media Michelin North America has rolled out a holiday...

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Branding Campaigns Featured News Videos

Hershey’s Adds Kisses with Deluxe Chocolates to #SayMore

Olivia Pearce

November 11, 2015November 11, 2015

In line with the brand’s Say More campaign, Kisses Deluxe helped one family honour their mother by expressing how they really feel about her The...

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Branding Design Featured News

Oaktree Strengthens Digital Branch with New Website

Deborah Joy Peter

November 11, 2015November 11, 2015

The redesigned portal boasts expanded content, an enriched interface, and easy access to its asset management platform Global investment company, Oaktree Capital Group, has officially...

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Branding Campaigns Featured News Videos

H&M is Happy and Merry with Katy Perry Campaign

Olivia Pearce

November 10, 2015November 10, 2015

The push showcase pieces from the brand’s Holiday collection with a commercial slated to debut worldwide on 23 November 2015 H&M has released the first set...

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Advertising Campaigns Featured News

Varidesk Elevates Brand with Pilot TV Push for US

Thomas Ng

November 10, 2015November 10, 2015

The exercise is designed to drive traffic to the company's website as well as highlight the simplicity of ordering and installing its products Brand response...