Michelin Drives the Holidays with Online Push

Michelin Keep Thanks

#KeepThanksMoving is aimed at encouraging the season’s revellers to share their appreciation for commercial drivers via social media

Michelin North America has rolled out a holiday campaign across the digital sphere to include executions via Facebook and Twitter. Themed #KeepThanksMoving, the exercise is aimed at encouraging the season’s revellers to share their appreciation for commercial drivers by taking to social media and the brand’s website.

These are motorists who spend long hours on the road as well as those immersed in fields such as farming, emergency response, public transit, shipping, package delivery, and trucking. The campaign has chosen to celebrate the ones who ‘keep thanks moving’ under all kinds of weather and driving conditions.

“As you bustle from store to store and gather with loved ones, take a minute this holiday season to think about the many who help move the jolly, jingle, and scrumptious morsels that make your family’s memories across the miles and keep the roads and highways safe,” said Ralph Dimenna, CEO of Michelin Americas Truck Tires Division.

The push continues Michelin’s long history of supporting drivers and being a good member of the communities in which its employees live and work.  The public is invited to join the conversation and thank commercial drivers for making the holidays memorable by posting public comments using the hashtag #KeepThanksMoving.

From 16 November to 31 December 2015, the brand will recognise the most compelling posts in each category for individuals who demonstrate outstanding community involvement. Seven winners will receive a Michelin-branded 12-volt cooler/warmer by Koolatron and certificate for a pair of Justin Work Boots courtesy of Red Eye Radio.