It will be built at new manufacturing facilities in United Kingdom’s Sunderland, marking the brand’s first car production effort in Europe

Infiniti Motor Company has launched the QX30, a luxury-drive variant set to make its simultaneous worldwide debut at the 2015 Los Angeles and Guangzhou international motor shows, signalling the next phase of the company’s global growth strategy.

As a member of the new premium family, it gives Infiniti a great platform from which to achieve its goals in key markets globally. It will be built at new manufacturing facilities in Sunderland, United Kingdom, becoming part of Infiniti’s first car production in Europe.

Created for a new breed of premium buyers, the vehicle is said to feature a purposeful appearance so as to make a bold visual statement as part of Infiniti’s superior model line-up. The new released offers an elevated ride height, confidence-inspiring handling, and a versatile attitude underpinned by an intelligent all-wheel drive system.

Remaining true to the elegant cues which guided the original active crossover concept, the car’s highly sculpted exterior, unique crossover stance, and asymmetric cabin layout exemplify the automotive giant’s design-led approach to product development.

“With our recent sales successes and record growth, the current product offensive will further strengthen Infiniti’s global market position. The active crossover, QX30, will broaden our offer to new customers around the world,” said Roland Krueger, President of Infiniti.

Fulfilling the carmaker’s promise to expand its product line-up based on popular concept car designs, the arrival of the QX30 premium active crossover comes at an opportune moment for the brand. The model will play an integral role in Infiniti’s aim to offer customers a broader range of premium products.

The QX30 adds another dimension to Infiniti’s premium model line-up and will play a vital role in the brand’s global growth. As a result, the vehicle is able to take on urban, suburban, and winding rural roads in all driving conditions. In the first 10 months of 2015, Infiniti sold almost 173,000 new vehicles worldwide.

The number represents an increase of 16 percent compared to the same period in 2014. The 32,200 vehicles sold in China means Infiniti has already exceeded its full-year 2014 figure across the world’s largest car market, while in the United States, the brand sold more than 106,700 vehicles—the best sales results in the country since 2005.

Global sales of 18,400 units in October represented an increase of 20 percent over the same month in the previous year, and continued a 14-month run of best individual months on record for Infiniti, including the best October sales in history for many regions and markets such as the Americas, China, Mexico, and Western Europe.

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