The exercise is designed to drive traffic to the company’s website as well as highlight the simplicity of ordering and installing its products
Brand response advertising firm, Hawthorne Direct, has launched a television campaign for Varidesk, an international manufacturer of height-adjustable standing desks. The overall exercise is designed to drive traffic to the company’s website as well as highlight the simplicity of ordering and installing its products.
Featuring testimonials from actual customers, the spot discusses the health and productivity benefits users have witnessed from using the brand’s offerings. The nationwide initiative was built to communicate the affordability and seamless purchase of a height-adjustable desk.
Founded in 2013, Varidesk operates in the United States, Canada, Australia, New Zealand, South Korea, and European Union which include the UK. The push represents the agency’s pilot direct response TV advertising for the aforementioned client brand.
In addition to the above, the multi-channel effort also includes analyses of web activity as well as impressions and sales to gauge return-on-investment. The company picked Hawthorne Direct for the job given agency’s unique experience in the said space.
“This campaign conveys how simple our desks are to set up and use. Hawthorne’s campaign highlights Varidesk as the leader in the height-adjustable desk sector, helping us deliver our brand message across the US to everyone that is suffering from sitting diseases,” said Sean Scogin, Vice President of Marketing of Varidesk.
