HEARTS ON FIRE, the international jewellery brand known for the unparalleled sparkle of its diamonds, announced its debut at New York City’s iconic Bergdorf Goodman.
BTS’s Jin isn’t just a global music icon; he’s also a powerful voice for self-love and acceptance. In his first campaign as Alo Yoga Global Ambassador, the 32-year-old artist goes beyond the surface, advocating a message about prioritising inner well-being and embracing self-compassion.
Veteran marketer and international keynote speaker Veronica Romney has released her first book, Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell). This groundbreaking book introduces a revolutionary four-step framework, The Identity Code™, to transform how businesses engage, stand out in saturated markets, and create a legendary brand.
Häagen-Dazs® has revealed six new flavours to its growing lineup of ice cream snacking innovations, further establishing the brand as a category leader and innovator in premium ice cream snacking.
Hindustan Unilever Limited (HUL) acquires Minimalist, a premium actives-led beauty brand, boosting its Beauty & Wellbeing portfolio to tap into evolving, high-growth demand spaces.
Fast fashion giant SHEIN has launched a new foundation, pledging over $5 million to address the global textile waste crisis and empower communities. This move comes amid growing scrutiny of the company’s environmental and social practices, particularly its rapid growth and the environmental impact of its business model.
WHP Global, a leading brand management firm based in New York, has announced the successful acquisition of the intellectual property (IP) of the iconic VERA WANG fashion brand. This milestone follows the company’s announcement last December regarding its agreement to acquire the brand’s IP.
Saratoga® Spring Water made a dazzling return to the Golden Globes® last night, reclaiming its place as the event’s official water sponsor and infusing Hollywood’s most glamorous evening with its iconic blend of elegance and vibrancy.
BMW’s multifaceted advertising campaign, which takes a customer-centric approach, is designed to strengthen brand identity, says GlobalData. This approach is aimed at making the audience feel valued and important.
The marketing landscape is constantly evolving, and staying ahead of the curve is crucial for businesses of all sizes. Here are five key trends to watch in 2025:
ASUS will debut the world’s lightest Copilot+ PC during the AIways Incredible launch on January 7, 2025. This groundbreaking laptop redefines ultra-light, AI-powered performance and will kick off CES 2025 with a live global stream.
Forget Birkin; embrace the FRAKTA! IKEA’s “Hus of FRAKTA” pops up on Oxford Street pays homage to the iconic blue bag (probably the only one you can afford) that sits amongst high-end brands, celebrating its unexpected reign as a global icon.
