Hindustan Unilever Limited (HUL) has acquired the premium actives-led beauty brand Minimalist. This marks a significant step in the transformation journey of its Beauty & Wellbeing portfolio towards evolving and higher growth demand spaces, a move that is expected to bring substantial value to both companies.
According to Unilever’s official statement, HUL will acquire a 90.5% stake in the company for 29.55 billion rupees (approximately US$342.3 million), including debt. HUL also announced that Minimalist would become wholly owned by them within two years.

Rohit Jawa, CEO and Managing Director of HUL expressed his delight in welcoming Minimalist into the HUL family, “This acquisition is another key step to grow our Beauty & Wellbeing portfolio in high-growth premium demand spaces. Mohit, Rahul and the team have created a great brand built on science, product efficacy and transparency.”
Ritesh Tiwari, Executive Director of Finance and IT and CFO of HUL, said, “We are excited to partner with the Minimalist team to unlock value through synergies and scale the brand to greater heights by leveraging our complementary capabilities.”
Minimalist: The Science of Beauty
Founded in 2020 by Mohit Yadav and Rahul Yadav, Minimalist is one of the fastest-growing digital-first brands at the intersection of beauty and actives-led science. The brand is strongly rooted in delivering highly efficacious skincare and haircare solutions to its consumers, driven by its mission to #HideNothing.
The brand has been built on robust fundamentals and has delivered profitable growth since its inception. The business has rapidly scaled to cross an Annual Revenue Runrate (ARR) of INR 500 cr. in a short span of 4 years, a testament to the brand’s successful growth trajectory.
Minimalist will join the substantial portfolio of brands in the company’s Beauty & Wellbeing division led by Harman Dhillon, Executive Director, Beauty & Wellbeing, HUL. The current Minimalist team led by Mohit and Rahul will continue to operate the business in collaboration with HUL. The transaction is expected to be completed in Q1 of FY 2026.
Mohit Yadav and Rahul Yadav, Founders of Minimalist, said: “We founded Minimalist to introduce a transparent Indian beauty range that’s trusted and loved on a global scale. We’re incredibly grateful for the overwhelming support we’ve received in India. Now, with HUL’s robust offline distribution network, we look forward to making our products even more accessible across the country. This partnership also paves the way for our expansion into international markets, helping us realise our dream of taking Minimalist to the world.”