B2B Archives | World Branding Forum

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Tubi at Cannes Lions has come up with rather unique yet related posters to hint at the creative advertisement. These nine fictitious film posters include...

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Industry News

True Advertising Agency appoints Client Services Director from BBH

Anisha Kapoor

August 25, 2020

Andreas Ohlbach brings over 20 years of experience across sectors to True advertising agency Award-winning creative B2B advertising agency True has appointed a Client Services...

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Industry Marketing

ReachForce Empowers B2B Marketing and Sales with “Smart” Solutions

Anisha Kapoor

November 7, 2017

The latest updates by ReachForce make their big data technology simpler and more customisable ReachForce, a leading provider of data quality solutions, announced a number...

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News Public Relations

Ogilvy Washington Promotes Nick Ludlum to Dual PR Role

Deborah Joy Peter

May 4, 2016May 4, 2016

The Ogilvy Washington veteran brings to the table extensive corporate reputation, B2B, technology, and crisis management experience. Ogilvy Washington has elevated Nick Ludlum (pictured) to...

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Marketing News

B2BML Named First London HubSpot Platinum Partner

Deborah Joy Peter

February 26, 2016February 26, 2016

The platform recognises the agencies that have brought the inbound message to the most clients, offering service at the highest standards The B2B Marketing Lab,...

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Branding Featured News

Xerox’s New Brand Strategy Focuses on Helping Businesses & Governments Achieve Better Result

Olivia Pearce

August 28, 2015August 28, 2015

Work has changed; it’s frenetic, process-laden and regulation-heavy. But improving the work itself is within reach. Xerox has launched a brand strategy that declares, “Work...

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Campaigns Featured News

Intel Launches New 2 in 1 Campaign Targeting Small Business Owners

Thomas Ng

August 4, 2015August 4, 2015

"Power of AND" Campaign Suggests There's No Room for Compromise Semiconductor brand leader Intel has launched a digital and print advertising campaign that gets to...

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Branding Campaigns News

Allied World Asia-Pacific Launches Regional Brand Campaign: “Insurance. Straight Up.”

Joshua Hughes

June 25, 2015June 25, 2015

Allied World Assurance Company Holdings, AG today announced the launch of Allied World Asia-Pacific’s first regional marketing campaign within Singapore and Hong Kong entitled “Insurance....