The latest updates by ReachForce make their big data technology simpler and more customisable

ReachForce, a leading provider of data quality solutions, announced a number of technology and brand updates that will make complex data-driven B2B marketing and sales simple. The solutions are built to empower marketing and sales professionals with technology that facilitates the customised, data-driven engagement that today’s evolving customer base requires. These updates are focused on three core user benefits: Ease of Use, Flexibility and Scalability.

From Fortune 100s to tech start-ups, smart B2B sales and marketing professionals globally employ ReachForce solutions within existing landing pages and databases to verify, enrich and manage overall data quality and completeness.

“The dynamic nature of B2B commerce requires smarter data-driven approaches. ReachForce’s development efforts strategically address these changes, empowering already savvy marketing and sales professionals to market smarter. Our solutions provide the data insights needed to enable our clients to run a high-performance sales and demand generation engine,” said Dion Cornett, Chief Executive Officer of ReachForce.

These updates can be categorised into three areas:

1. Solution Enhancements for Increased Simplicity, Customisation and Scalability

Major updates to two ReachForce solutions will put users in the driver’s seat of their lead generation and data enrichment efforts.

SmartForms appends account and contact-level data to inbound leads, expanding captured data while enabling shorter, prospect-friendly forms. ReachForce is putting the power of SmartForms squarely in the hands of the user. This release introduces a new SmartForms Configurator to the customer management console, SmartHub. The configurator empowers customers to intuitively implement, customise and manage SmartForms in real-time. Another feature, a JavaScript SDK, gives developers access to core SmartForms functions through scripting. This allows SmartForms to integrate disparate data sources and customise workflows.

SmartManage (formerly Continuous Data Manager) provides ongoing data quality management by verifying, correcting, standardising and flagging or removing duplicate data automatically. ReachForce is adding additional firmographic and social data fields available to append with SmartManage. SmartManage has also undergone a full infrastructure change aimed at optimising real-time and on-demand functionality.

“ReachForce has modernised our capabilities by leveraging the latest big data tools, streaming data pipelines and cutting-edge cloud-based technologies. The end result is smarter, higher-performing and more robust solutions that are powerful and easy for our customers to use,” said Tim Smiser, Senior Director of Software Development.

2. Data Enhancements for Improved Visibility, Accuracy and Completeness

ReachForce’s Smart Solutions now include expanded data sources. SmartData, which powers ReachForce’s solutions, combines 1st and 3rd party data from a variety of disparate sources to ensure relevant account, contact and social data. ReachForce’s SmartData is standardised and enriched with hierarchy and linkage to support lead routing and segmentation, and firmographic, demographic and social data attributes have been added to provide additional context.

“Better data drives more revenue. To facilitate the delivery of only best-in-class data, we are committed to an open framework of collection. We constantly scour the data landscape looking for the best, ethically sourced and highest quality data for our customers,” said Cornett.

3. Branding Updates to Reflect Smart Solutions for Sales and Marketing Technologists

ReachForce’s technology enables smarter marketing and sales. To emphasise that in every aspect, ReachForce is rebranding the products to reflect the smart marketing and sales teams that use them. Borrowing from the already popular SmartForms product, the “Smart” theme is incorporated throughout the entire product suite. This update will impact existing solutions, including its automated data cleansing, enrichment and management solution known as Continuous Data Manager (now SmartManage) and its centralised console for reporting and insights known as 360° Console (now SmartHub), as well as future launches. ReachForce has simultaneously introduced official branding to the data powering all its solutions, now known as SmartData.


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