Automotive Archives | World Branding Forum

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Featuring digital activations, the ad includes one of the first applications of Twitter Conversational Video to launch a Super Bowl spot Acura has launched a...

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Branding Design Featured News

Ford Gives F-Series Chassis Super Duty Overhaul

Joshua Hughes

January 28, 2016January 28, 2016

While the best-seller has been around for 39 years, the variant had been improved so entail up to 350 pounds in weight savings Ford is...

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Branding Featured News

Callaway’s Camaro SC600 Flexes Performance Muscle

Deborah Joy Peter

January 11, 2016January 11, 2016

Starting production in 2016, the model is available as a coupe or convertible while coupled with either automatic or manual transmission Callaway Cars has unveiled the Camaro SC600...

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Advertising Featured News Videos

Honda Switches to High Gear with Civic Debut

Joshua Hughes

January 7, 2016January 7, 2016

The push surrounding the new model includes executions across print, digital, design, and social media as well as on-the-ground activation Honda has unveiled an advertising...

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Advertising Featured News Videos

Lexus Makes Grand Entrance with Tweaked RX

Joshua Hughes

January 4, 2016January 4, 2016

Featuring two television commercials, the push embodies the quality of sophistication associated with a dynamic lifestyle Lexus has rolled out an integrated marketing campaign to...

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Advertising Featured News

Hyundai Signs Four for Super Bowl 50 Campaign

Joshua Hughes

December 31, 2015December 31, 2015

A collaborative effort between the car giant and four renowned directors, the executions are scheduled for roll-out in February 2016 Hyundai Motor America has mapped...

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Advertising Design Featured News

Honda Picks Up Game with Ridgeline Super Bowl Debut

Joshua Hughes

December 18, 2015December 18, 2015

Targeting more than 100 million viewers, the upcoming spot represents the carmaker’s first official Big Game ad since its 2014 Hugfest Honda is scheduled to unveil...

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Branding Featured News Technology

Jaguar Shifts into Gear for FIA Formula E Championship

Joshua Hughes

December 15, 2015December 15, 2015

Set to enter the race’s third season in the fall of 2016, the competition marks the automotive giant’s return to global motorsport Returning to global...

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Advertising Campaigns Featured News Videos

LeBron James Slam-dunks Kia Push with Brutal Honesty

Joshua Hughes

December 4, 2015December 4, 2015

The multi-platform push runs throughout the remainder of basketball season to include television, digital, and social media elements Kia has launched a new advertising campaign...

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Branding Campaigns Design Featured News

Porsche Canada Kick Starts E-Performance Push

Olivia Pearce

November 23, 2015November 23, 2015

The campaign is set to travel nationwide to communicate the manufacturer's pledge to offer performance-oriented products Porsche Cars Canada has launched an E-Performance campaign set...

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Branding Featured News

Peugeot Serves Britain’s Murray with Sponsorship Deal

Olivia Pearce

November 20, 2015November 20, 2015

A two-year partnership, the deal will support the international tennis athlete in his competition efforts from now until the end of 2017 Peugeot has inked...

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Branding Design Featured News

Infiniti Drives Global Expansion with QX30

Olivia Pearce

November 18, 2015November 18, 2015

It will be built at new manufacturing facilities in United Kingdom’s Sunderland, marking the brand’s first car production effort in Europe Infiniti Motor Company has...