Volkswagen of America, Inc., through a strategic partnership with Google Cloud, has announced the deployment of generative AI within the new myVW mobile app.
BYD has agreed to a $1bn (£780m) deal to set up a manufacturing plant in Turkey. The new plant will be able to produce up to 150,000 electric and hybrid vehicles annually; the facility is expected to create around 5,000 jobs and start production by the end of 2026.
Toyota has launched a creative campaign around its 2020 Corolla, with Saatchi & Saatchi, Burrell Communications, and its other agencies.
Toyota will roll out the Yaris Adventure in New York this year, which the brand believes will fill the void of a subcompact pickup segment.
Focused on high performance, Lexus has launched an ad campaign to introduce its improved line of RC coupes, with two spots just released.
