Peugeot Serves Britain’s Murray with Sponsorship Deal

Peugeot Jamie Murray

A two-year partnership, the deal will support the international tennis athlete in his competition efforts from now until the end of 2017

Peugeot has inked a new two-year sponsorship deal with Jamie Murray, Britain’s top-ranking doubles tennis play. Effective immediately, the sponsorship is set to support the international athlete in his competition efforts from the present until the end of 2017.

The winner of a total of 13 ATP titles throughout his career, the English sports icon stole the Grand Slam mixed doubles held final at Wimbledon in 2007. He has participated in three other Grand Slam finals in both men’s and mixed double. His younger brother is two-time Grand Slam singles champion, Andy Murray.

While the automotive giant has had an involvement with the sport for more than three decades, the endorsement deal is the latest development from the French carmaker. The brand also recently announced a new partnership with the Association of Tennis Professionals.

From 2016, Peugeot will be a Platinum partner of the ATP World Tour as well as official car across more than 20 ATP World Tour tournaments. Some 500 vehicles—which include the 508, 3008, and 5008 variants and Expert Tepee—will be used to offer ATP players, officials, VIPs, and special guests premium transportation services.

“Peugeot shares tennis’ values of performance, innovation, and elegance. These are the values we aim to share with our customers. This new sponsorship is an expression of the support we provides tennis as a sport, its men and women, and the parallels between these and our brand and products,” said Maxime Picat, CEO of Peugeot.