The campaign is set to travel nationwide to communicate the manufacturer’s pledge to offer performance-oriented products
Porsche Cars Canada has launched an E-Performance campaign set to travel nationwide with the goal of communicating the manufacturer’s pledge to offer performance-oriented and highly efficient products. Key elements will be presented at the 2016 Salon de l’Auto in Montreal and Canadian International AutoShow in Toronto.
The display will feature a replica of the 919 Hybrid race car, the winner of the 24 Hours of Le Mans and Manufacturer’s title in the 2015 World Endurance Championship; a 2016 Cayenne S E-Hybrid; an interactive touchscreen display; and dedicated product specialists.
“We are very proud to be showcasing this initiative. It will allow consumers to familiarize themselves with the history and application of the incredible E-Hybrid technology which the brand has developed,” said Alexander Pollich, President and CEO of Porsche Cars Canada.
The hybrid tradition at Porsche extends back to 1900. Exactly 110 years after, a Porsche 911 race car with innovative hybrid drive made its debut at the Geneva Auto Show as the GT3 R Hybrid. In 2013, the Panamera S E-Hybrid set standards worldwide as the first plug-in vehicle of the premium class.
The Cayenne S E-Hybrid followed in 2014, transferring forward-looking technology to the premium SUV segment. That car served as an example of technology transfer from motorsport to production cars. The most advanced form of hybrid drive technology is currently implemented in the 919 Hybrid race car.
Porsche Cars Canada, an independent subsidiary of Porsche AG, imports and distributes Porsche vehicles in Canada. The company employs a team of 33 in sales, aftersales, finance, marketing, and public relations. Last year, the carmaker sold an unprecedented 4,933 units in Canada, up 34% over 2013.