World Branding Forum

Read Time:2 Minute, 25 Second

The Marvel themed spot debuted during the second quarter of the Super Bowl 50 to unveil the brand’s signature 7.5-ounce Mini Can Coca-Cola has launched...

Read Time:3 Minute, 5 Second

Branding Campaigns Featured News Videos

Coca-Cola Unveils One Brand via #TasteTheFeeling

Deborah Joy Peter

January 22, 2016January 23, 2016

The global creative campaign is set to roll out across the brand’s international markets in 2016 using a fully integrated approach Realising a ‘one brand’...

Read Time:1 Minute, 21 Second

Branding Design News

Coca-Cola Takes Another Fashionable Sip with Wildfox

Olivia Pearce

November 25, 2015November 25, 2015

The Wildfox Hearts Coca-Cola collection is now available at Wildfox stores, Bloomingdale’s, Dash, Revolve, Nordstrom, and American Rag Coca-Cola recently launched a new clothing collection...

Read Time:1 Minute, 54 Second

Press Release

Apple, Cartier, Coca-Cola and Facebook Among 118 Brands named “Brand of the Year” At The 2015 World Branding Awards

WBF

September 25, 2015November 11, 2015

LONDON--(EON: Enhanced Online News)--In a glittering ceremony at the State Apartments of Kensington Palace in London this evening, 118 brands from 30 countries were honoured...

Read Time:1 Minute, 4 Second

Campaigns Featured News Videos

VIDEO: Coca-Cola Drops Logo in Ramadan Campaign for the Middle East

Olivia Pearce

July 10, 2015

Labeless Cans Aims To Tackle Prejudice During Ramadan Coca-Cola Middle East is promoting a world without labels during the holy month of Ramadan by abandoning...

Read Time:1 Minute, 42 Second

Branding Featured News

Hershey Named No. 2 Most Powerful Corporate Brand in the U.S. After Coca-Cola

Joshua Hughes

June 29, 2015

The Hershey Company has been recognised for its best-in-class corporate brand equity in Tenet’s CoreBrand Index of the Top 100 Brands in the United States....

Read Time:2 Minute, 45 Second

Branding Campaigns Featured News Social Media Videos

Coca-Cola Invites the World to Reach up and Support the Special Olympics World Games 2015 Los Angeles

Olivia Pearce

June 18, 2015July 4, 2023

All-star cast of artists with and without intellectual disabilities record unified song, “Reach Up,” to rally the globe to be a fan for Special Olympics....

Read Time:4 Minute, 19 Second

Branding Featured News Public Relations

The World of Coca-Cola Celebrates 25 Years of Sharing Happiness

Anisha Kapoor

May 21, 2015July 4, 2023

The Attraction Marks its Anniversary with New Exhibits, a Special Ticket Offer and More. The World of Coca-Cola turns 25 this year, but the "Home...

Read Time:4 Minute, 36 Second

Advertising Branding Featured Industry Marketing News

Effie Worldwide Announces 2015 Most Effective Global Marketers: Coca-Cola, Unilever, Procter & Gamble, Mondelēz & PepsiCo

Anisha Kapoor

April 8, 2015July 4, 2023

2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group for fourth consecutive year; BBDO Worldwide is most effective agency network in...

Read Time:5 Minute, 11 Second

Branding Campaigns Featured Marketing News Public Relations

The Coca-Cola Bottle Celebrates 100 Years

Olivia Pearce

March 5, 2015July 4, 2023

Coca-Cola Kicks-Off 2015 Global Campaign for the World Famous Package Design A design so distinctive that it could be recognised by touch alone and so...

Read Time:1 Minute, 16 Second

Branding Campaigns Featured Marketing News Public Relations Videos

Coca-Cola’s “The Happiest Thank You” video goes viral

Anisha Kapoor

September 27, 2014July 4, 2023

Coca-Cola released a video that has received over two million likes in just two weeks. Filmed in the Philippines in Tagalog with subtitles, the heart-warming...

Read Time:3 Minute, 9 Second

Industry News Sport

Get Toasted: New Trophy Steals the Show at Pop-Tart Bowl

Rene Andre

December 27, 2024December 24, 2024

The Pop-Tarts Bowl has unveiled the first championship trophy in sports, which includes a working toaster developed in partnership with GE Appliances, a Haier company. The first-of-its-kind innovation is designed to bring fans even closer to the spirit of the game—and their favourite toaster pastries—when the Miami Hurricanes and the Iowa State Cyclones kick off Saturday, Dec. 28 at 3:30 p.m. ET at Camping World Stadium.