Coca-Cola released a video that has received over two million likes in just two weeks.
Filmed in the Philippines in Tagalog with subtitles, the heart-warming video starts by asking “Who are the people you say thank you to everyday?”
According to the brand, “Every day, there are people who make our lives happier. Never does a day go by that we don’t thank them, yet we don’t even know their name. Coca-Cola believes that it is time for us to know them better.”
On Friday, September 12, Coca-Cola surprised the world with a heartwarming, eye-opening video: The Happiest Thank You. It documents the real reactions of people, who are usually called by generic names like “Ate”, “Kuya”, “Totoy” and “Boss”, and they were treated with an unexpected token of gratitude, as people finally thanked them by their real names and were given a Coke bottle with their name printed on it.
They added: “Indeed, The Happiest Thank You has given a deeper and more significant meaning to its much-acclaimed Share A Coke campaign. It hopes to inspire each and every one of us to start showing our appreciation in a more personal way. Even the people we’re always with, like our office-mates and friends, would surely smile when we thank them personally. After all, the thank you that makes us happiest is the one with our name.”
Directed by: Paolo Villaluna
Agency: McCann Worldgroup Phils., Inc.
Client: Coca-Cola Far East Limited